On June 5th, UNIQLO will open the UNIQLO Harajuku Store on the first and basement floors of the WITH HARAJUKU complex in front of JR Harajuku Station. Harajuku is a hub for cutting-edge fashion, and for UNIQLO, this is the location where the brand was established and where it opened its first urban store.
The UNIQLO Harajuku Store, the first in the Harajuku area in eight years, embodies LifeWear and is a cutting-edge store that combines the real and virtual worlds as UNIQLO aims to transform into an information-producing retailer. The store will offer digital services and products that allow customers to experience fashion and culture that are deeply connected to the city. Kashiwa Sato will serve as total creative director, and the store aims to become a hub for fashion information through advertising visuals, styling, and services that are geared toward young people.
UNIQLO Harajuku Store
■The first floor will be a pop culture information hub named "UT POP OUT"
The first floor will be a sales area unique to the Harajuku store, called "UT POP OUT," which will also serve as the store entrance. A large number of attractive T-shirts created in collaboration with various artists and brands will be on sale. To commemorate the launch of the collection by Billie Eilish, an artist who has established herself as a pop icon at the tender age of 18, and contemporary art master Takashi Murakami, a giant 3-meter statue of Billie Eilish created by Murakami will be on display in-store for a limited time.
Other items available for pre-sale at the Harajuku store include a Minnie Mouse bag created in collaboration with AMBUSH, a Tokyo-based brand created by creative director YOON, and miscellaneous goods such as small plates and notebooks, which will be sold for the first time by UT.
Notebook 390 yen (excluding tax)
(C)/(R)/™ The Andy Warhol Foundation for the Visual Arts, Inc.
Small plate 590 yen (excluding tax)
(C) Keith Haring Foundation. Licensed by Artestar, New York.
■The world's first sales area, "StyleHint Harajuku," linked to the fashion discovery app "StyleHint" debuts
"StyleHint Harajuku," the world's first sales area linked to the fashion discovery app "StyleHint," will debut on the basement floor. 240 displays will line the entire wall of the glass-enclosed section, allowing customers to search and view the latest outfits posted by users and easily find the products they want to purchase. A new service will also be launched, where displays will show where products they are interested in are sold within the UNIQLO Harajuku store. I&CO founding partner Ray Inamoto served as creative director for this sales area.
StyleHint Harajuku
■A variety of services exclusive to the Harajuku store!
Stream an original UNIQLO playlist on Spotify and purchase fresh flowers
On the basement floor, we will be offering the latest UNIQLO products in a style unique to Harajuku. Based on UNIQLO's brand concept, "LifeWear," we have prepared a variety of services to add color to your life. A playlist selected by popular artists, exclusive to the UNIQLO Harajuku store, will be streamed in a special sales area in the store and on the Harajuku store's special website. Just like at the UNIQLO PARK Yokohama Bayside store that opened in April of this year, colorful fresh flowers will be available for sale at ¥390 (excluding tax) for one bouquet and ¥990 (excluding tax) for three bouquets. Additionally, we will be offering "UTme!", a service that allows customers to easily create one-of-a-kind original T-shirts and tote bags. We will also be offering designs exclusive to the Harajuku store, created in collaboration with popular nearby cafes and stores.
■To commemorate the opening, we will be giving away original novelty items exclusive to the UNIQLO Harajuku store
1. Customers who purchase one or more items will receive a free original "Hitotsubu Kanro" candy on a first-come, first-served basis each day!
From June 5th to 7th, 10,000 customers who purchase one or more items will receive a free red and white candy in UNIQLO colors, featuring the Harajuku store logo on the packaging, on a first-come, first-served basis each day.
Hitotsubu Kanro
The first 2,500 people to spend 21,000 yen (excluding tax) or more will receive an original eco bag as a gift
From June 5th to 7th, the first 2,500 people to spend 10,000 yen (excluding tax) or more will receive an original design eco bag as a gift.
Original eco bag
3. Limited edition original shopper as well
Customers who make purchases at our Harajuku store or Shibuya Dogenzaka store will receive their products in a limited edition original shopper.
Original Shopper
■Teaser movie released on Harajuku store's special website
A teaser movie featuring Ikeda Elaiza and Kiyohara Sho, who are active in a variety of fields, will be released on the Harajuku store's special website from 11am on Friday, May 29th. Please look forward to it.
https://www.uniqlo.com/jp/ja/contents/feature/harajuku/
＜Cast introduction＞※Titles omitted
Ikeda Elaiza (Actress)
Born on April 16th, 1996 in Fukuoka Prefecture.
In 2020, he will appear in the film "Deception" and will serve as a film director for the first time with the film "Everywhere in Summer."
Elaiza Ikeda
Sho Kiyohara (Actor/Model)
He made his debut in 2013 as an exclusive model for "MEN'S NON-NO."
He began his career as an actor in 2016. In 2019, he was selected to play the heroine's older brother, Teruo Shibata, in the NHK morning drama "Natsuzora: A Serial TV Novel." In January 2020, she played a trainee doctor in Fuji TV's "Alive." In 2020, she appeared in Fuji TV's "Unsung Cinderella" and Amazon Prime's "Tokyo Love Story," attracting even more attention.
Kiyohara Sho
＜Store Overview＞
Store Name: UNIQLO Harajuku Store
Address: 1-14-30 WITH HARAJUKU, Jingumae, Shibuya-ku, Tokyo (1st basement floor, 1st floor)
Access: 1 minute walk from JR Yamanote Line "Harajuku Station"
1 minute walk from Tokyo Metro Chiyoda Line / Fukutoshin Line "Meiji-Jingumae Station"
Sales Floor Area: Approximately 2000 tsubo (1st basement floor, 1st floor / 2 floors in total)
Products: Men's, Women's
Opening Date and Time: Friday, June 5, 2020, 9:00 AM
Click here for company press release details
The UNIQLO Harajuku Store, the first in the Harajuku area in eight years, embodies LifeWear and is a cutting-edge store that combines the real and virtual worlds as UNIQLO aims to transform into an information-producing retailer. The store will offer digital services and products that allow customers to experience fashion and culture that are deeply connected to the city. Kashiwa Sato will serve as total creative director, and the store aims to become a hub for fashion information through advertising visuals, styling, and services that are geared toward young people.
UNIQLO Harajuku Store■The first floor will be a pop culture information hub named "UT POP OUT"
The first floor will be a sales area unique to the Harajuku store, called "UT POP OUT," which will also serve as the store entrance. A large number of attractive T-shirts created in collaboration with various artists and brands will be on sale. To commemorate the launch of the collection by Billie Eilish, an artist who has established herself as a pop icon at the tender age of 18, and contemporary art master Takashi Murakami, a giant 3-meter statue of Billie Eilish created by Murakami will be on display in-store for a limited time.
Other items available for pre-sale at the Harajuku store include a Minnie Mouse bag created in collaboration with AMBUSH, a Tokyo-based brand created by creative director YOON, and miscellaneous goods such as small plates and notebooks, which will be sold for the first time by UT.
Notebook 390 yen (excluding tax)
(C)/(R)/™ The Andy Warhol Foundation for the Visual Arts, Inc.
Small plate 590 yen (excluding tax)
(C) Keith Haring Foundation. Licensed by Artestar, New York.
■The world's first sales area, "StyleHint Harajuku," linked to the fashion discovery app "StyleHint" debuts
"StyleHint Harajuku," the world's first sales area linked to the fashion discovery app "StyleHint," will debut on the basement floor. 240 displays will line the entire wall of the glass-enclosed section, allowing customers to search and view the latest outfits posted by users and easily find the products they want to purchase. A new service will also be launched, where displays will show where products they are interested in are sold within the UNIQLO Harajuku store. I&CO founding partner Ray Inamoto served as creative director for this sales area.
StyleHint Harajuku■A variety of services exclusive to the Harajuku store!
Stream an original UNIQLO playlist on Spotify and purchase fresh flowers
On the basement floor, we will be offering the latest UNIQLO products in a style unique to Harajuku. Based on UNIQLO's brand concept, "LifeWear," we have prepared a variety of services to add color to your life. A playlist selected by popular artists, exclusive to the UNIQLO Harajuku store, will be streamed in a special sales area in the store and on the Harajuku store's special website. Just like at the UNIQLO PARK Yokohama Bayside store that opened in April of this year, colorful fresh flowers will be available for sale at ¥390 (excluding tax) for one bouquet and ¥990 (excluding tax) for three bouquets. Additionally, we will be offering "UTme!", a service that allows customers to easily create one-of-a-kind original T-shirts and tote bags. We will also be offering designs exclusive to the Harajuku store, created in collaboration with popular nearby cafes and stores.
■To commemorate the opening, we will be giving away original novelty items exclusive to the UNIQLO Harajuku store
1. Customers who purchase one or more items will receive a free original "Hitotsubu Kanro" candy on a first-come, first-served basis each day!
From June 5th to 7th, 10,000 customers who purchase one or more items will receive a free red and white candy in UNIQLO colors, featuring the Harajuku store logo on the packaging, on a first-come, first-served basis each day.
Hitotsubu KanroThe first 2,500 people to spend 21,000 yen (excluding tax) or more will receive an original eco bag as a gift
From June 5th to 7th, the first 2,500 people to spend 10,000 yen (excluding tax) or more will receive an original design eco bag as a gift.
Original eco bag3. Limited edition original shopper as well
Customers who make purchases at our Harajuku store or Shibuya Dogenzaka store will receive their products in a limited edition original shopper.
Original Shopper■Teaser movie released on Harajuku store's special website
A teaser movie featuring Ikeda Elaiza and Kiyohara Sho, who are active in a variety of fields, will be released on the Harajuku store's special website from 11am on Friday, May 29th. Please look forward to it.
https://www.uniqlo.com/jp/ja/contents/feature/harajuku/
＜Cast introduction＞※Titles omitted
Ikeda Elaiza (Actress)
Born on April 16th, 1996 in Fukuoka Prefecture.
In 2020, he will appear in the film "Deception" and will serve as a film director for the first time with the film "Everywhere in Summer."
Elaiza IkedaSho Kiyohara (Actor/Model)
He made his debut in 2013 as an exclusive model for "MEN'S NON-NO."
He began his career as an actor in 2016. In 2019, he was selected to play the heroine's older brother, Teruo Shibata, in the NHK morning drama "Natsuzora: A Serial TV Novel." In January 2020, she played a trainee doctor in Fuji TV's "Alive." In 2020, she appeared in Fuji TV's "Unsung Cinderella" and Amazon Prime's "Tokyo Love Story," attracting even more attention.
Kiyohara Sho＜Store Overview＞
Store Name: UNIQLO Harajuku Store
Address: 1-14-30 WITH HARAJUKU, Jingumae, Shibuya-ku, Tokyo (1st basement floor, 1st floor)
Access: 1 minute walk from JR Yamanote Line "Harajuku Station"
1 minute walk from Tokyo Metro Chiyoda Line / Fukutoshin Line "Meiji-Jingumae
Sales Floor Area: Approximately 2000 tsubo (1st basement floor, 1st floor / 2 floors in total)
Products: Men's, Women's
Opening Date and Time: Friday, June 5, 2020, 9:00 AM
Click here for company press release details
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