ARTIDA OUD, a jewelry brand primarily focused on online sales, will open a timeless experiential space called "THE ANOTHER MUSEUM" in Shoto, Shibuya Ward, Tokyo, on August 7, 2020. While maintaining its brand purpose of circulating value through online channels, which has been a core focus since its launch, the jewelry shop will only be open 10 days a month. Bridal dress rentals will also be launched at the same time as the store. Other offerings include a nail salon, special fortune-telling sessions, limited-time collaborations with artists, companies, and brands, a photo studio, and a showroom, offering a diverse range of new value and comfortable experiences that defy stereotypes. 
 
 
 
 
A fantastical, mysterious, and unchanging space suddenly appears in the middle of the desert. 
 
 
The Another Experience - 3 Features
 
 
 
THE ANOTHER SHOP
This jewelry shop is open for a limited time of 10 days a month. These are 10 special days where you can see ARTIDA OUD jewelry in person.
 
THE ANOTHER SERVICE
We offer a multifaceted service experience in a spacious space that satisfies all five senses. The nail salon by AOEWD's popular manicurist NARU and the fortune-telling salon by lunar beautician SONOMAREN are open only once a month.
 
THE ANOTHER STUDIO
We rent out “THE ANOTHER MUSEUM” exclusively and use it as a studio for photo services. You will experience a special time, captured in a beautiful worldview.
 
 
One by One Invitation - Early bird invitation to "THE ANOTHER MUSEUM by ARTIDA OUD"
 
In advance of the grand opening in July, we will be offering early One by One invitations to special customers only, allowing them to shop at "THE ANOTHER MUSEUM" and experience its world. In consideration of the current global situation, we will be accepting reservations by appointment only, allowing each visitor plenty of time to relax. We will also be offering opening-only jewelry and opening novelties that can be purchased in advance.
*We plan to hold a general lottery for invitations on one day only. This will be announced on our official INSTAGRAM.
 
 
Limited Jewelry - Opening Limited Edition Jewelry
 
A special one-of-a-kind piece made from rare watermelon tourmaline, each with its own unique color, set in 18K yellow gold and set with three diamonds. <Ring 55,000yen / Stud pierced earring 29,700yen / Drops pierced earring 40,700yen (with tax)>
 
 
Left) A ring featuring organically shaped turquoise surrounded by white diamonds. <Ring 46,200 yen>
Right) A limited edition ring featuring the beautiful transparency of a cabochon-shaped gold rutilated quartz. <Ring 34,100 yen>
 
A one-of-a-kind piece featuring a rectangular multi-tourmaline surrounded by black rhodium-plated diamonds. <Ring 25,300 yen - 27,500 yen / Necklace 38,500 yen / Pierced earring 15,400 yen - 17,600 yen (with tax)>
 
 
A limited edition ring featuring a colourful multi-coloured tourmaline, no two of which are the same, surrounded simply by K18YG. <ring 37,400 yen - 52,800 yen (with tax)>
 
 
Limited Novelty - Opening Novelty
 
GEMS by foodremedies
 
As a novelty to commemorate the opening, we will be giving away a special herbal liqueur created by confectionery researcher Keiko Nagata of foodremedies to all purchasers. Enjoy "GEMS," which are dyed in the beautiful colors and power of plants.
Click here for company press release details
 
 
 A fantastical, mysterious, and unchanging space suddenly appears in the middle of the desert.
It's like a museum in another world, unlike anything you've ever experienced before. 
 A timeless, timeless beauty of form, with a relaxing and comfortable timelessness. 
 The experience of spending time in an extraordinary space that evokes a sense of sparkle and joy
 transcends time and place and becomes a unique story. 
 The Another Experience - 3 Features


THE ANOTHER SHOP
This jewelry shop is open for a limited time of 10 days a month. These are 10 special days where you can see ARTIDA OUD jewelry in person.
THE ANOTHER SERVICE
We offer a multifaceted service experience in a spacious space that satisfies all five senses. The nail salon by AOEWD's popular manicurist NARU and the fortune-telling salon by lunar beautician SONOMAREN are open only once a month.
THE ANOTHER STUDIO
We rent out “THE ANOTHER MUSEUM” exclusively and use it as a studio for photo services. You will experience a special time, captured in a beautiful worldview.

One by One Invitation - Early bird invitation to "THE ANOTHER MUSEUM by ARTIDA OUD"
In advance of the grand opening in July, we will be offering early One by One invitations to special customers only, allowing them to shop at "THE ANOTHER MUSEUM" and experience its world. In consideration of the current global situation, we will be accepting reservations by appointment only, allowing each visitor plenty of time to relax. We will also be offering opening-only jewelry and opening novelties that can be purchased in advance.
*We plan to hold a general lottery for invitations on one day only. This will be announced on our official INSTAGRAM.
Limited Jewelry - Opening Limited Edition Jewelry

A special one-of-a-kind piece made from rare watermelon tourmaline, each with its own unique color, set in 18K yellow gold and set with three diamonds. <Ring 55,000yen / Stud pierced earring 29,700yen / Drops pierced earring 40,700yen (with tax)>

Left) A ring featuring organically shaped turquoise surrounded by white diamonds. <Ring 46,200 yen>
Right) A limited edition ring featuring the beautiful transparency of a cabochon-shaped gold rutilated quartz. <Ring 34,100 yen>

A one-of-a-kind piece featuring a rectangular multi-tourmaline surrounded by black rhodium-plated diamonds. <Ring 25,300 yen - 27,500 yen / Necklace 38,500 yen / Pierced earring 15,400 yen - 17,600 yen (with tax)>

A limited edition ring featuring a colourful multi-coloured tourmaline, no two of which are the same, surrounded simply by K18YG. <ring 37,400 yen - 52,800 yen (with tax)>
Limited Novelty - Opening Novelty

GEMS by foodremedies
As a novelty to commemorate the opening, we will be giving away a special herbal liqueur created by confectionery researcher Keiko Nagata of foodremedies to all purchasers. Enjoy "GEMS," which are dyed in the beautiful colors and power of plants.
Click here for company press release details
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