Swiss luxury watch brand TAG Heuer has unveiled the latest addition to its iconic Monaco collection, introducing a colorful new chronograph to the TAG Heuer Monaco collection.
Courtesy of TAG Heuer
Presented for the 80th Monaco Grand Prix, a partnership at the heart of TAG Heuer, this new model features an openwork dial for the first time in the Monaco collection. The collection is joined by three new models, each with its own unique inspiration.
Courtesy of TAG Heuer
When the TAG Heuer Monaco was introduced in 1969, it quickly became one of the most iconic collections in history. At the time, its bold square case design and innovative chronograph functionality set it apart from any other watch on the market, and it quickly became synonymous with the brand, gaining popularity among racing fans and watch enthusiasts alike.
Since its launch, it has adorned the wrists of many racing icons, including Jo Siffert, Jochen Rindt, and a true friend of the brand, Steve McQueen. Steve McQueen famously wore a TAG Heuer Monaco in the 1971 film Le Mans, and the watch became synonymous with his style.
Courtesy of TAG Heuer
Racing Heritage
The TAG Heuer Monaco embodies the spirit of the high-speed world of motorsport. The Monaco project began when Jack Heuer was working on creating a watch with striking visuals and cutting-edge technology. The prototype was unveiled in 1969, featuring a square case, blue dial, and bold chronograph functions. It was powered by the Caliber 11, the first automatic chronograph movement, and quickly became a hit in the watch industry.
From its inception, the TAG Heuer Monaco was intended to reflect the cutting edge of contemporary design. From midnight blue and bright white in the late 1960s to contrasting gray in the early 1970s, it reflected popular culture while pushing the boundaries of design. It was only natural that in the late 1970s, the TAG Heuer Monaco Chronograph would take on a completely different style, featuring the matte black case and dial famed in "The Dark Lord."
The TAG Heuer Monaco's status was solidified in 1971, when Steve McQueen wore it in the film "Le Mans." His character, Michael Delaney, wore the timepiece throughout the film, cementing the Monaco as a cultural icon.
Since then, the timepiece has undergone several design changes and technical advancements. In 1998, the TAG Heuer Monaco was re-released as part of the Vintage Collection, a faithful reproduction of the original design. In 2003, it was updated again, featuring the Calibre 360, capable of measuring times to within 1/100th of a second.
The TAG Heuer Monaco remains one of the brand's most iconic and striking models today. Various limited editions have been released over the years, celebrating the Monaco's history and ties to motorsport, making it a timeless and beloved timepiece. Embracing the brand's ambition to constantly push the boundaries of innovation and design, the TAG Heuer Monaco's openwork dial is the perfect next step in, and a testament to, this avant-garde spirit.
Courtesy of TAG Heuer
The TAG Heuer Monaco: Revealing its Deepest Secrets
More than 50 years after the birth of the TAG Heuer Monaco, three new models are unveiled, further evolving the Monaco's unique design by incorporating openwork dials. This is the first time the movements have been revealed.
These modern openwork watches are available with three dial options: original blue, racing red, and turquoise. Each openwork version is instantly recognizable as an icon. The timepieces are designed as an avant-garde interpretation of the world of racing. It features a vibrant, contemporary style designed to appeal to a younger audience.
Racing Colors
Each openwork dial has its own unique origin. The Original Blue is inspired by the blue dial of the original TAG Heuer Monaco. The blue and red of the dial, the blue of the column wheel and the engraving on the rotor all pay tribute to the 1969 TAG Heuer Monaco and its success.
Courtesy of TAG Heuer
Racing Red implicitly references the TAG Heuer Monaco's racing DNA. Red is often cited as a color representing the racing sparks that unfold on the track. The black and silver dials are particularly eye-catching. Coupled with the red column wheel and red engravings on the rotor, this model's racing inspiration is unmistakable.
Courtesy of TAG Heuer
The Turquoise model, the third and final model in the collection, offers a fresh, avant-garde interpretation of TAG Heuer's Monaco design. The dial features a captivating turquoise reminiscent of Monaco's coastline, as well as red. The turquoise is distinguished by prominent engravings on the column wheel and rotor, setting it apart from other iconic timepieces.
Courtesy of TAG Heuer
The in-house Heuer 02 movement powering all three timepieces provides a harmonious contrast to the original TAG Heuer Monaco movement from the 1970s. This movement uses a traditional column wheel to activate the chronograph and boasts a power reserve of approximately 80 hours, one of the longest in the watch industry for a chronograph. The sapphire crystal caseback also offers a glimpse of the engraved rotor, further enhancing the Heuer 02's exquisite finish.
The new Monaco skeleton model, complemented by its sandblasted grade 2 titanium case, exudes a technical yet robust presence. Titanium, a high-performance material, is incredibly strong and lightweight, while also being corrosion-resistant, making it a hallmark of the brand.
The engraved indexes and hands, coated with Super-LumiNova®, lend this new addition to the collection an edgy, futuristic feel. A date window also appears on the TAG Heuer Monaco for the first time. The hands are coated with Super-LumiNova®, ensuring optimal legibility in all conditions, day or night—a detail that has always been a focus of Jack Heuer's attention.
Courtesy of TAG Heuer
The new TAG Heuer Monaco Openworked Dial embodies technical excellence, with meticulous attention to detail and meticulous craftsmanship. Its innovative bi-material strap is also a notable feature. Its design is thoughtfully crafted using a combination of rubber and leather for optimal comfort and style. Both straps are available in black or blue, enhancing the overall motor racing appeal of the watch.
The three new TAG Heuer Monaco models are exciting chronograph additions to the iconic Monaco collection. A modern, avant-garde twist offers a fresh interpretation of an iconic design. Focusing on a disruptive legacy and combining it with cutting-edge technology, the result is a timepiece that is both simple and complex – one that captures the imagination and makes an unmistakable statement.
＜TAG Heuer Monaco Chronograph＞
CBL2182.FT6235 / 1,347,500 yen (estimated price including tax) / Scheduled to be released in May 2023
Caliber Heuer 02 / Automatic / Blue sandblasted dial / Grade 2 titanium case / Diameter 39 mm / 100m Water resistant / Embossed blue calfskin and rubber strap
CBL2183.FT6236 / ¥1,347,500 (estimated price including tax) / Scheduled release date: May 2023
Caliber Heuer 02 / Automatic / Black sandblasted dial / Grade 2 titanium case / 39 mm diameter / Water resistant to 100 meters / Embossed black calfskin and rubber strap
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CBL2184.FT6236 / ¥1,413,500 (estimated price including tax) / Scheduled to be released in May 2023
Caliber Heuer 02 / Automatic / Black sandblasted dial / Black DLC-coated grade 2 titanium case / 39 mm diameter / Water resistant to 100 meters / Embossed black calfskin and rubber strap
www.tagheuer.com
@TAGHeuer
#TAGHeuerMonaco
Courtesy of TAG HeuerPresented for the 80th Monaco Grand Prix, a partnership at the heart of TAG Heuer, this new model features an openwork dial for the first time in the Monaco collection. The collection is joined by three new models, each with its own unique inspiration.
Courtesy of TAG HeuerWhen the TAG Heuer Monaco was introduced in 1969, it quickly became one of the most iconic collections in history. At the time, its bold square case design and innovative chronograph functionality set it apart from any other watch on the market, and it quickly became synonymous with the brand, gaining popularity among racing fans and watch enthusiasts alike.
Since its launch, it has adorned the wrists of many racing icons, including Jo Siffert, Jochen Rindt, and a true friend of the brand, Steve McQueen. Steve McQueen famously wore a TAG Heuer Monaco in the 1971 film Le Mans, and the watch became synonymous with his style.
Courtesy of TAG HeuerRacing Heritage
The TAG Heuer Monaco embodies the spirit of the high-speed world of motorsport. The Monaco project began when Jack Heuer was working on creating a watch with striking visuals and cutting-edge technology. The prototype was unveiled in 1969, featuring a square case, blue dial, and bold chronograph functions. It was powered by the Caliber 11, the first automatic chronograph movement, and quickly became a hit in the watch industry.
From its inception, the TAG Heuer Monaco was intended to reflect the cutting edge of contemporary design. From midnight blue and bright white in the late 1960s to contrasting gray in the early 1970s, it reflected popular culture while pushing the boundaries of design. It was only natural that in the late 1970s, the TAG Heuer Monaco Chronograph would take on a completely different style, featuring the matte black case and dial famed in "The Dark Lord."
The TAG Heuer Monaco's status was solidified in 1971, when Steve McQueen wore it in the film "Le Mans." His character, Michael Delaney, wore the timepiece throughout the film, cementing the Monaco as a cultural icon.
Since then, the timepiece has undergone several design changes and technical advancements. In 1998, the TAG Heuer Monaco was re-released as part of the Vintage Collection, a faithful reproduction of the original design. In 2003, it was updated again, featuring the Calibre 360, capable of measuring times to within 1/100th of a second.
The TAG Heuer Monaco remains one of the brand's most iconic and striking models today. Various limited editions have been released over the years, celebrating the Monaco's history and ties to motorsport, making it a timeless and beloved timepiece. Embracing the brand's ambition to constantly push the boundaries of innovation and design, the TAG Heuer Monaco's openwork dial is the perfect next step in, and a testament to, this avant-garde spirit.
Courtesy of TAG HeuerThe TAG Heuer Monaco: Revealing its Deepest Secrets
More than 50 years after the birth of the TAG Heuer Monaco, three new models are unveiled, further evolving the Monaco's unique design by incorporating openwork dials. This is the first time the movements have been revealed.
These modern openwork watches are available with three dial options: original blue, racing red, and turquoise. Each openwork version is instantly recognizable as an icon. The timepieces are designed as an avant-garde interpretation of the world of racing. It features a vibrant, contemporary style designed to appeal to a younger audience.
Racing Colors
Each openwork dial has its own unique origin. The Original Blue is inspired by the blue dial of the original TAG Heuer Monaco. The blue and red of the dial, the blue of the column wheel and the engraving on the rotor all pay tribute to the 1969 TAG Heuer Monaco and its success.
Courtesy of TAG HeuerRacing Red implicitly references the TAG Heuer Monaco's racing DNA. Red is often cited as a color representing the racing sparks that unfold on the track. The black and silver dials are particularly eye-catching. Coupled with the red column wheel and red engravings on the rotor, this model's racing inspiration is unmistakable.
Courtesy of TAG HeuerThe Turquoise model, the third and final model in the collection, offers a fresh, avant-garde interpretation of TAG Heuer's Monaco design. The dial features a captivating turquoise reminiscent of Monaco's coastline, as well as red. The turquoise is distinguished by prominent engravings on the column wheel and rotor, setting it apart from other iconic timepieces.
Courtesy of TAG HeuerThe in-house Heuer 02 movement powering all three timepieces provides a harmonious contrast to the original TAG Heuer Monaco movement from the 1970s. This movement uses a traditional column wheel to activate the chronograph and boasts a power reserve of approximately 80 hours, one of the longest in the watch industry for a chronograph. The sapphire crystal caseback also offers a glimpse of the engraved rotor, further enhancing the Heuer 02's exquisite finish.
The new Monaco skeleton model, complemented by its sandblasted grade 2 titanium case, exudes a technical yet robust presence. Titanium, a high-performance material, is incredibly strong and lightweight, while also being corrosion-resistant, making it a hallmark of the brand.
The engraved indexes and hands, coated with Super-LumiNova®, lend this new addition to the collection an edgy, futuristic feel. A date window also appears on the TAG Heuer Monaco for the first time. The hands are coated with Super-LumiNova®, ensuring optimal legibility in all conditions, day or night—a detail that has always been a focus of Jack Heuer's attention.
Courtesy of TAG HeuerThe new TAG Heuer Monaco Openworked Dial embodies technical excellence, with meticulous attention to detail and meticulous craftsmanship. Its innovative bi-material strap is also a notable feature. Its design is thoughtfully crafted using a combination of rubber and leather for optimal comfort and style. Both straps are available in black or blue, enhancing the overall motor racing appeal of the watch.
The three new TAG Heuer Monaco models are exciting chronograph additions to the iconic Monaco collection. A modern, avant-garde twist offers a fresh interpretation of an iconic design. Focusing on a disruptive legacy and combining it with cutting-edge technology, the result is a timepiece that is both simple and complex – one that captures the imagination and makes an unmistakable statement.
＜TAG Heuer Monaco Chronograph＞
CBL2182.FT6235 / 1,347,500 yen (estimated price including tax) / Scheduled to be released in May 2023
Caliber Heuer 02 / Automatic / Blue sandblasted dial / Grade 2 titanium case / Diameter 39 mm / 100m Water resistant / Embossed blue calfskin and rubber strap
CBL2183.FT6236 / ¥1,347,500 (estimated price including tax) / Scheduled release date: May 2023
Caliber Heuer 02 / Automatic / Black sandblasted dial / Grade 2 titanium case / 39 mm diameter / Water resistant to 100 meters / Embossed black calfskin and rubber strap
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CBL2184.FT6236 / ¥1,413,500 (estimated price including tax) / Scheduled to be released in May 2023
Caliber Heuer 02 / Automatic / Black sandblasted dial / Black DLC-coated grade 2 titanium case / 39 mm diameter / Water resistant to 100 meters / Embossed black calfskin and rubber strap
www.tagheuer.com
@TAGHeuer
#TAGHeuerMonaco
