Marc Jacobs' popular "Daisy" fragrance collection has released three limited-edition scents themed around the 2023 "Daisy Paradise" theme. Each scent is inspired by the original "Daisy" fragrance, adding a seasonal touch.
"Marc Jacobs Daisy Paradise" is inspired by the "super bloom*," when pink and purple flowers fill the desert. It evokes the idyllic atmosphere of a stroll through a breathtaking landscape of blossoming flowers at dusk. With just one spritz, this fragrance will make you feel the warmth of the sun shining across the sky. *A phenomenon in which unusual rainfall causes wildflowers to bloom en masse in the desert.
■Marc Jacobs Daisy Paradise Eau de Toilette
An aromatic floral scent created by the combination of poppy and oak, enveloped in a soothing base note of Ambrox.
TOP: Poppy nature print
MID: Oak chips
BASE: Ambrox Super(R)
■Marc Jacobs Daisy Eau So Fresh Paradise Eau de Toilette
It starts with an elegant, herbal scent of pink pepper and lavender in harmony, and harmonizes with the natural, soft scent of mittiata*.
TOP: Pick Pepper
MID: Lavender
BASE: Mittier Nature Print(R)*
*A scent reminiscent of rain-soaked earth
■Marc Jacobs Daisy Love Paradise Eau de Toilette
Iris and patchouli blend together to create an alluring, earthy freshness. This gives way to the sophisticated, subtle scent of Chantilly*.
TOP: Iris
MID: Patchouli
BASE: Chantilly SMELL-THE-TASTE(TM)*
*A sweet scent like whipped cream.
SMELL-THE-TASTE: Firmenich's latest technology creates a realistic sensation, almost like eating something when smelling it.
■Bottle Design
The Marc Jacobs Daisy Paradise bottle features a harmonious combination of pink and purple, inspired by the rare "super bloom" phenomenon in which the desert is completely covered in flowers. The iconic daisy-shaped cap is adorned with matte pink and purple petals, along with translucent petals, representing the profuse blooms of Joshua Tree National Park.
The outer box, made from luxurious soft matte material, is decorated in pink and purple with gold accents to match the design of the bottle collection.
■Advertising Campaign
The campaign visuals for Marc Jacobs Daisy Paradise, shot and directed by photographer Matt Jones, feature the Marc Jacobs Daisy Paradise collection surrounded by desert flowers. Set against a backdrop of hazy mountains, the Marc Jacobs Daisy Paradise collection is lit by a warm, dreamy sunset.
■Lineup
Marc Jacobs Daisy Paradise Eau de Toilette 50mL 11,880 yen (tax included)
Marc Jacobs Daisy Eau So Fresh Paradise Eau de Toilette 75mL 13,090 yen (tax included)
Marc Jacobs Daisy Love Paradise Eau de Toilette 50mL 11,880 yen (tax included)
"Marc Jacobs Daisy Paradise" is inspired by the "super bloom*," when pink and purple flowers fill the desert. It evokes the idyllic atmosphere of a stroll through a breathtaking landscape of blossoming flowers at dusk. With just one spritz, this fragrance will make you feel the warmth of the sun shining across the sky. *A phenomenon in which unusual rainfall causes wildflowers to bloom en masse in the desert.
■Marc Jacobs Daisy Paradise Eau de Toilette
An aromatic floral scent created by the combination of poppy and oak, enveloped in a soothing base note of Ambrox.
TOP: Poppy nature print
MID: Oak chips
BASE: Ambrox Super(R)
■Marc Jacobs Daisy Eau So Fresh Paradise Eau de Toilette
It starts with an elegant, herbal scent of pink pepper and lavender in harmony, and harmonizes with the natural, soft scent of mittiata*.
TOP: Pick Pepper
MID: Lavender
BASE: Mittier Nature Print(R)*
*A scent reminiscent of rain-soaked earth
■Marc Jacobs Daisy Love Paradise Eau de Toilette
Iris and patchouli blend together to create an alluring, earthy freshness. This gives way to the sophisticated, subtle scent of Chantilly*.
TOP: Iris
MID: Patchouli
BASE: Chantilly SMELL-THE-TASTE(TM)*
*A sweet scent like whipped cream.
SMELL-THE-TASTE: Firmenich's latest technology creates a realistic sensation, almost like eating something when smelling it.
■Bottle Design
The Marc Jacobs Daisy Paradise bottle features a harmonious combination of pink and purple, inspired by the rare "super bloom" phenomenon in which the desert is completely covered in flowers. The iconic daisy-shaped cap is adorned with matte pink and purple petals, along with translucent petals, representing the profuse blooms of Joshua Tree National Park.
The outer box, made from luxurious soft matte material, is decorated in pink and purple with gold accents to match the design of the bottle collection.
■Advertising Campaign
The campaign visuals for Marc Jacobs Daisy Paradise, shot and directed by photographer Matt Jones, feature the Marc Jacobs Daisy Paradise collection surrounded by desert flowers. Set against a backdrop of hazy mountains, the Marc Jacobs Daisy Paradise collection is lit by a warm, dreamy sunset.
■Lineup
Marc Jacobs Daisy Paradise Eau de Toilette 50mL 11,880 yen (tax included)
Marc Jacobs Daisy Eau So Fresh Paradise Eau de Toilette 75mL 13,090 yen (tax included)
Marc Jacobs Daisy Love Paradise Eau de Toilette 50mL 11,880 yen (tax included)
