On February 18th, the "Flower Festival" kicked off at Isetan Shinjuku, featuring floral motifs and soft colors that evoke the breath of spring.

Coinciding with the event, a PINK HOUSE pop-up shop opened in the Center Park/TOKYO Kaihoku area on the second floor of the main building. The limited-time shop, which will be open until March 3rd, will offer a variety of items under the theme of "flower shower - eternal girlhood."

Before the store opened, Momoiro Clover Z, who were welcomed as the perfect muses to express this theme, made an appearance. They showed off their lovely expressions in original Pink House couture, which was created in the image of each member's character.

The outfits worn by the five members were clover-patterned dresses and blousons, which were also used in the image visuals for this project. The "blouson with bib" (42,000 yen) has a four-leaf clover pattern on the lining and is reversible, available in the five members' theme colors of red, pink, yellow, green, and purple.

Each item is carefully designed down to the smallest detail, with the clover-motif headpiece hiding Momoclo's "Z." Member Kanako Momota beamed at this attention to detail, saying, "The casual feel is cute." Tamai Shiori also offered some styling advice, saying, "It's also cute to wear the blouson (colored side out) and fold the sleeves to reveal the clover pattern underneath." Ariyasu Momoka also commented, "Even when I go shopping privately, I tend to check if the item is available in five colors before purchasing. That's why I'm so happy about this collaboration, where all the members' colors are available." Sasaki Ayaka revealed, "Actually, my mom has been a Pink House fan for a long time, and when I look back at photos from when I was little, my whole family is wearing Pink House. I was the first to tell my mom about this collaboration." Takagi Reni also made a bold prediction: "I think floral print boys will be big in 2015." In the middle of the talk session, all the members showed off T-shirts, which, like the blousons, come in five colors. Momota commented on her favorite features, saying, "The neck opening is just right, and the silhouette is very easy to wear." Takagi smiled and said, "The subtle colors (unlike our usual outfits) are nice and understated." After the press conference, the members were seen happily picking up items in the store.

This pop-up shop will also feature collaboration items between Pink House and popular brands such as "G.V.G.V.", "Theatre PRODUCTS" and "MIKIOSAKABE," so the venue is likely to be bustling with fans of each brand and Momoclo.

After the event at Isetan Shinjuku ends, the same project will be held at Mitsukoshi Nihombashi Main Store from March 11th to 17th, Mitsukoshi Ginza Store from March 18th to 24th, and Isetan Closet Lucua 1100 from April 2nd to 7th, and some products will also be sold on e-commerce sites.