Piaget is embarking on a new creative adventure, transforming timepieces into exciting modern works of art and breathing new life into the Maison's innovative spirit of the 1960s and 1970s, which captivated jet-setters. Under the direction of CEO Benjamin Comer, the Maison has reinterpreted avant-garde, iconic creations of the past to create a new brilliance that truly evokes the future. The new masterpieces and modern space design featured at Watches & Wonders 2023 express Piaget's astonishing world of beauty, born from a combination of innovative aesthetics, original ideas, and expert craftsmanship.
©Piaget 2023
Cultural Legacy – A new era of creative adventure
At the Basel Fair in 1969, Piaget unveiled its "21st Century" collection, a bold fusion of watches, jewelry, fashion and contemporary design. With its visionary name, this jewelry and watch collection captured the hearts of artists, designers, actors, musicians, models and other free-spirited and artistically inclined individuals, particularly the jet-setters embodied by Andy Warhol. Reflecting the trends of the time, including bold and graphic openwork cuff watches, luxuriously textured gold chain bracelets, smooth and deep-toned ornamental stones, and chic, sautoir watches, the "21st Century" jewelry watches became Piaget's signature collection of the 1970s.
Founded in 1874 in a small village outside Geneva, Piaget has a long history spanning nearly 150 years. The pioneering spirit of founder Georges-Édouard Piaget has been passed down through generations, and in the late 1950s, he developed the thinnest movement at the time, dramatically expanding design freedom. In the 1960s, Valentin Piaget sent designers to Paris to draw inspiration from haute couture shows, resulting in the creation of jewelry watches for a new generation that combine the appeal of both watches and jewelry.
Piaget Society
Much of Piaget's cultural legacy stems from its creative collaborations with contemporary artists, including leading figures in Surrealism such as Salvador Dalí, Hans Erni, and Arman. These connections with artists and the high artistic quality of the watches Piaget produced made it a central presence in global art societies from the 1960s to the 1980s. Andy Warhol, a known Piaget watch lover, owned seven of the brand's watches, including a 1974 gold ingot watch with a thin, hand-wound movement and the Beta 21, the first timepiece with a Swiss quartz movement. Andy Warhol and Yves Piaget developed a close friendship, and in 1983, Warhol featured Yves Piaget in Interview magazine, with the young artist and gallerist Robert Lee Morris as the interviewer.
©Piaget 2023
Watches and Wonders 2023 - Piaget Booth
With its modern, flowing lines, the booth is a creative and dynamic interpretation of inspiration from the Maison's legacy, illustrating its journey of modernity and excellence. The curved, laminated walls evoke the Maison's rich history, while the rich and vibrant textures and textures express the sensual beauty of each unique creation. The connection between culture and art, a never-ending source of inspiration for Piaget, is embodied in the booth's "Society Bar." The bar showcases a private collection of 10 bespoke pieces inspired by Warhol's favorite watches. Each watch features an ornamental stone dial—red moss agate, striped forest-green jasper, or sky-blue turquoise from the Sleeping Beauty mine, the finest turquoise—framed within a distinctive rounded, square gold case.
Innovation and Inspiration
Piaget's creativity is fueled by a quest for new technologies. Innovative ideas emerge from its design studios, pushing the boundaries of craftsmanship, precision, and perfection. The design experts, metallurgists, and engineers at its Innovation Center are constantly exploring new solutions, technologies, and materials for the present and the future. For this beautiful Sautoir watch, inspired by a 1969 model, the original gold chain was disassembled and meticulously woven by hand with fine 18K gold threads, perfectly recreating the techniques used nearly 50 years ago. The creation of chains, which involved further refinement of existing models, offered a contrasting approach to the cutting-edge technology employed in the creation of watch cases.
©Piaget 2023
Human Touch – A golden thread woven through time
Yves Piaget famously said, "Piaget does not make watches, it creates them." The Maison has always valued human connection, association, and, above all, human contact. When you wear a Piaget watch, you can feel the warmth of the hands of the master artisans: watchmakers, goldsmiths, engravers and jewellers who contributed to its creation. Inspired by the Maison's icons and signatures, the masterpieces presented at Watches & Wonders pay tribute to the traditions of goldsmithing, particularly the exquisite craftsmanship of gold chains and engravings, known as Métiers d'Art. The unique "hands" of the artisans give gold a rich character.
©Piaget 2023
#Piaget
#PiagetWatchesandWonders
©Piaget 2023
Piaget Official Website
www.piaget.jp
www.instagram.com/piaget
www.youtube.com/user/Piaget
https://lin.ee/p77qv8V
For inquiries:
Piaget Contact Center
0120-73-1874
©Piaget 2023Cultural Legacy – A new era of creative adventure
At the Basel Fair in 1969, Piaget unveiled its "21st Century" collection, a bold fusion of watches, jewelry, fashion and contemporary design. With its visionary name, this jewelry and watch collection captured the hearts of artists, designers, actors, musicians, models and other free-spirited and artistically inclined individuals, particularly the jet-setters embodied by Andy Warhol. Reflecting the trends of the time, including bold and graphic openwork cuff watches, luxuriously textured gold chain bracelets, smooth and deep-toned ornamental stones, and chic, sautoir watches, the "21st Century" jewelry watches became Piaget's signature collection of the 1970s.
Founded in 1874 in a small village outside Geneva, Piaget has a long history spanning nearly 150 years. The pioneering spirit of founder Georges-Édouard Piaget has been passed down through generations, and in the late 1950s, he developed the thinnest movement at the time, dramatically expanding design freedom. In the 1960s, Valentin Piaget sent designers to Paris to draw inspiration from haute couture shows, resulting in the creation of jewelry watches for a new generation that combine the appeal of both watches and jewelry.
Piaget Society
Much of Piaget's cultural legacy stems from its creative collaborations with contemporary artists, including leading figures in Surrealism such as Salvador Dalí, Hans Erni, and Arman. These connections with artists and the high artistic quality of the watches Piaget produced made it a central presence in global art societies from the 1960s to the 1980s. Andy Warhol, a known Piaget watch lover, owned seven of the brand's watches, including a 1974 gold ingot watch with a thin, hand-wound movement and the Beta 21, the first timepiece with a Swiss quartz movement. Andy Warhol and Yves Piaget developed a close friendship, and in 1983, Warhol featured Yves Piaget in Interview magazine, with the young artist and gallerist Robert Lee Morris as the interviewer.
©Piaget 2023Watches and Wonders 2023 - Piaget Booth
With its modern, flowing lines, the booth is a creative and dynamic interpretation of inspiration from the Maison's legacy, illustrating its journey of modernity and excellence. The curved, laminated walls evoke the Maison's rich history, while the rich and vibrant textures and textures express the sensual beauty of each unique creation. The connection between culture and art, a never-ending source of inspiration for Piaget, is embodied in the booth's "Society Bar." The bar showcases a private collection of 10 bespoke pieces inspired by Warhol's favorite watches. Each watch features an ornamental stone dial—red moss agate, striped forest-green jasper, or sky-blue turquoise from the Sleeping Beauty mine, the finest turquoise—framed within a distinctive rounded, square gold case.
Innovation and Inspiration
Piaget's creativity is fueled by a quest for new technologies. Innovative ideas emerge from its design studios, pushing the boundaries of craftsmanship, precision, and perfection. The design experts, metallurgists, and engineers at its Innovation Center are constantly exploring new solutions, technologies, and materials for the present and the future. For this beautiful Sautoir watch, inspired by a 1969 model, the original gold chain was disassembled and meticulously woven by hand with fine 18K gold threads, perfectly recreating the techniques used nearly 50 years ago. The creation of chains, which involved further refinement of existing models, offered a contrasting approach to the cutting-edge technology employed in the creation of watch cases.
©Piaget 2023Human Touch – A golden thread woven through time
Yves Piaget famously said, "Piaget does not make watches, it creates them." The Maison has always valued human connection, association, and, above all, human contact. When you wear a Piaget watch, you can feel the warmth of the hands of the master artisans: watchmakers, goldsmiths, engravers and jewellers who contributed to its creation. Inspired by the Maison's icons and signatures, the masterpieces presented at Watches & Wonders pay tribute to the traditions of goldsmithing, particularly the exquisite craftsmanship of gold chains and engravings, known as Métiers d'Art. The unique "hands" of the artisans give gold a rich character.
©Piaget 2023#Piaget
#PiagetWatchesandWonders
©Piaget 2023
Piaget Official Website
www.piaget.jp
www.instagram.com/piaget
www.youtube.com/user/Piaget
https://lin.ee/p77qv8V
For inquiries:
Piaget Contact Center
0120-73-1874
