"EXCELLENT WOMEN" is a seasonal catalog delivered by Isetan Mitsukoshi quarterly. Based on four uniquely designed keywords, the magazine showcases the latest work from each brand. Each issue also features stunning fashion stories in collaboration with various creators and artists.
Autumn Style Interpreted by Keywords
For Fall 2019, the keyword "Sensual" continues from the previous collection, while emphasizing elements of "Decorative" and "Creative." While maintaining a chic autumn vibe, the collection also features a trend-defying "pursuit of essence," and styles that "wear art" into everyday life, highlighting colorful and playful outfits.
keyword 1
【ESSENTIAL MINIMAL】
Layering with high-quality outerwear offers a fresh look. This season's "simple and minimal" style captures the essence of creativity, featuring a selection of the highest quality materials, including the ever-popular leather. Also noteworthy are bags with more sophisticated designs.
ALEXANDER McQUEEN
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The Essence of Fall Fashion: A Crimson Coat
Coat: ¥697,000, Belt: ¥100,000, Bag: ¥260,000, Boots. Reference Products / Isetan Shinjuku Main Building, 3rd Floor = International Designers Waist
MaxMara
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The technique of layering a coat over a blouson is softened by the gentle colors.
Coat: ¥540,000, Blouson: ¥109,000, Pants: ¥61,000, Belt: ¥32,000, Shoes: Reference Items / Isetan Shinjuku Main Building 4F = International Luxury, Nihonbashi Mitsukoshi Main Building 3F = Max Mara, Ginza Mitsukoshi Main Building 4F = Max Mara
keyword 2
【DARK ROMANTICISM】
A vision of beauty. This leads to a classic, elegant, feminine style. Decorative elements using sheer chiffon and lace are the current trend. A look bridging the gap between glamorous and sensual is immersed in a luxurious mood.
DOLCE&GABBANA
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A decorative classic style with luxurious accessories
Jacket: ¥320,000, Skirt: ¥132,000, Shirt: ¥124,000, Bag: ¥470,000, Shoes: ¥115,000 *The jacket and skirt will be available in early August. / Isetan Shinjuku Main Building, 4th Floor, International Luxury
Pair a sweet tiered dress with edgy leopard print shoes.
keyword 3
Knits, colors, graphic prints, and cutting. Wearing these carefully crafted clothes embodies wearable art. Embracing free-flowing fashion will make your fall style even more fun. Don't miss this season's popular scarves and colorful accessories.
BURBERRY
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My eyes are glued to the perfume bottle on the scarf top.
A simple coat style with an artistic touch thanks to the color scheme of the lining.
keyword 4
Basic items are boldly updated with new colors, patterns, and designs. Wearing creatively evolved pieces creates a classic style with a twist. Denim looks take on a more sophisticated mood.
Maison Margiela
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New Traditional Style with Margiela's Interpretation
MARNI
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A denim suit creates an incredibly clean look.
STELLA McCARTNEY
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Pair a sweet tiered dress with edgy leopard print shoes.
Dress ¥470,000, shoes ¥113,000. *Both items will be available in early August. / Isetan Shinjuku Main Building, 3rd floor: International Designers East; Ginza Mitsukoshi, 4th floor: Stella McCartney
keyword 3
【ARTY GRAPHIC】
Knits, colors, graphic prints, and cutting. Wearing these carefully crafted clothes embodies wearable art. Embracing free-flowing fashion will make your fall style even more fun. Don't miss this season's popular scarves and colorful accessories.
BURBERRY
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My eyes are glued to the perfume bottle on the scarf top.
Shirt: ¥94,000, Top: ¥120,000, Pants: ¥84,000, Bag: ¥310,000 (Mitsukoshi Isetan exclusive), Shoes: ¥130,000 / Isetan Shinjuku Main Building 3F = International Designers East, Ginza Mitsukoshi 4F = Burberry
GIORGIO ARMANI
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A simple coat style with an artistic touch thanks to the color scheme of the lining.
Coat: ¥520,000, Shoes (reference item) / Isetan Shinjuku Store Main Building 4F = International Luxury, Nihonbashi Mitsukoshi Main Store Main Building 3F = Giorgio Armani
keyword 4
【NEWSTANDARD】
Basic items are boldly updated with new colors, patterns, and designs. Wearing creatively evolved pieces creates a classic style with a twist. Denim looks take on a more sophisticated mood.
Maison Margiela
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New Traditional Style with Margiela's Interpretation
Coat: ¥448,000, Sweater: ¥97,000, Pants: ¥120,000, Sneakers: ¥158,000 *Pants will be available in late July, and coats and sneakers in early August. / Isetan Shinjuku Main Building, 3rd floor = International Designers West, Ginza Mitsukoshi, 4th floor = Maison Margiela
MARNI
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A denim suit creates an incredibly clean look.
Blouse ¥181,000, Pants ¥114,000, Bag ¥123,000, Shoes ¥125,000 / Isetan Shinjuku Main Building 3F = International Designers East, Nihonbashi Mitsukoshi Main Building 3F = Marni, Ginza Mitsukoshi 4F = Marni
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