On November 28th, the Isetan Shinjuku store's first-floor handbag department reopened. The floor space expanded by over 130% and the number of items increased by 125%. The concept is to offer a selection of items ranging from moderate to high-end, allowing customers to compare and contrast items based on their purchasing preferences. The main purchase price points are split into two sections: ¥40,000 and ¥140,000. First-day sales more than doubled compared to the previous year. New products include Dolce & Gabbana, Anya Hindmarch, Giorgio Armani, and Christian Dior. While no brands have been significantly cut, the department has achieved a balance with sales and consistency with the number of items available. A new promotion zone has been added to further enhance comparison shopping. Previously, a uniform environment and fixtures, along with consistent brand logo fonts, made it difficult to highlight each brand's unique features. Events will be held in the promotion zone every week, but buyer Muramatsu Katsumasa says, "It's meaningless to just create buzz. We want customers to experience excitement and make their purchase memorable. We need to balance sales with excitement."

The zone has been featuring Jimmy Choo since December 5th. The interior features an LED-illuminated floor with the brand's iconic star. In the future, there are also plans to hold events for repairs and restoration.