Seibu Shibuya will be offering sweets and T-shirts themed around the internationally popular snack, "OREO," for a limited time only from November 20th to 26th. Model Mika Oigetsu, a well-known Oreo fan, was invited to serve as the planning model for the promotion, and items in collaboration with popular shops and brands are on display. 

The store has been holding its "SHIBUYA NOIR" promotion since November 6th. This year, with "black" as the key color, the promotion combines not only fashion but also culture, experiences, art, and events to propose a completely new value. During the promotion period, various Noir collaboration projects will be held on every floor of the building. As part of this, the event will be held at the special venue on the 5th floor of Building B of the store, with the theme of "black x sweets" and will focus on the popular snack Oreo. Renowned model and Oreo lover Mika Oigetsu will be the planning model, and products based on the Oreo motif will be developed in collaboration with popular shops and brands.
 
  
This collaboration with TANGTANG, a hugely popular T-shirt brand known for its original and unique logo designs, comes in two varieties: the "MILK AND COOKIE T-Shirt" (¥3,240 including tax) and the "Me. T-Shirt" (¥3,240 including tax). Featuring a unique Tintin logo and exquisite placement, both T-shirts are limited to 50 pieces. 
The "NAP SWEET CAP" (¥9,720 including tax) is a collaboration with Neglected Adult Patients, a popular brand created by Junnosuke Watanabe, producer of the idol group "BiSH." When you remove the "OREO" logo on the Velcro closure, the brand logo appears.
 
 
The collaboration sweets include two donuts from DUMBO Doughnuts and Coffee, popular for its photogenic exterior and donuts, accented with an Oreo in the middle. The crispy surface is coated with chocolate and sliced almonds, and the chewy donut is filled with plenty of whipped cream. GELATERIA MARGHERA, a long-established Italian gelato specialty store that sees over 3,000 visitors per day, is introducing the photogenic "OREO Pistachio x White Chocolate Biscotti" (594 yen including tax) and "OREO Milk x Chocolate Chip Biscotti" (594 yen including tax), which are an arrangement of Oreos inside biscotti with an addictive texture. Only 30 will be sold each day.
  "OREO Cheesecake" (cut, ¥570 tax included) *Limited to 36 per day
"OREO Cheesecake" (cut, ¥570 tax included) *Limited to 36 per day 
Café The SUN LIVES HERE, a cheesecake specialty shop renowned for its innovative ideas, will be introducing the "OREO Chilk" (¥580 tax included), a photogenic cheesecake with a rich, pudding-like flavor that's sure to make you want to take photos. Only 22 of these will be available each day. In addition to the cut size, the cheesecake will also be available in a 12cm diameter whole size (¥3,300 tax included), limited to three per day.
In addition, Mika Oigetsu will be in attendance from 1 PM to 9 PM on November 20th and 24th, and from 1 PM to 8 PM on the 23rd and 25th. Please note that dates and times are subject to change or she may not be present. OREO's original character, "OREO MAN," will also be making an appearance from 2 PM to 7 PM on November 20th and from the 23rd to the 25th.
Enjoy OREO goods and sweets in a space filled with photogenic items.
 

The store has been holding its "SHIBUYA NOIR" promotion since November 6th. This year, with "black" as the key color, the promotion combines not only fashion but also culture, experiences, art, and events to propose a completely new value. During the promotion period, various Noir collaboration projects will be held on every floor of the building. As part of this, the event will be held at the special venue on the 5th floor of Building B of the store, with the theme of "black x sweets" and will focus on the popular snack Oreo. Renowned model and Oreo lover Mika Oigetsu will be the planning model, and products based on the Oreo motif will be developed in collaboration with popular shops and brands.
 
 "Me. T-Shirt" (¥3,240 including tax) *Seibu Shibuya original, limited to 50 pieces
 This collaboration with TANGTANG, a hugely popular T-shirt brand known for its original and unique logo designs, comes in two varieties: the "MILK AND COOKIE T-Shirt" (¥3,240 including tax) and the "Me. T-Shirt" (¥3,240 including tax). Featuring a unique Tintin logo and exquisite placement, both T-shirts are limited to 50 pieces.
The "NAP SWEET CAP" (¥9,720 including tax) is a collaboration with Neglected Adult Patients, a popular brand created by Junnosuke Watanabe, producer of the idol group "BiSH." When you remove the "OREO" logo on the Velcro closure, the brand logo appears.
 
 Top: "OREO Almond Caramel Donut" (¥540 including tax) / Bottom: "OREO Chocolate Donut" (¥540 including tax) *Seibu Shibuya store original, limited to 30 per day
 The collaboration sweets include two donuts from DUMBO Doughnuts and Coffee, popular for its photogenic exterior and donuts, accented with an Oreo in the middle. The crispy surface is coated with chocolate and sliced almonds, and the chewy donut is filled with plenty of whipped cream. GELATERIA MARGHERA, a long-established Italian gelato specialty store that sees over 3,000 visitors per day, is introducing the photogenic "OREO Pistachio x White Chocolate Biscotti" (594 yen including tax) and "OREO Milk x Chocolate Chip Biscotti" (594 yen including tax), which are an arrangement of Oreos inside biscotti with an addictive texture. Only 30 will be sold each day.
 "OREO Cheesecake" (cut, ¥570 tax included) *Limited to 36 per day
"OREO Cheesecake" (cut, ¥570 tax included) *Limited to 36 per dayCafé The SUN LIVES HERE, a cheesecake specialty shop renowned for its innovative ideas, will be introducing the "OREO Chilk" (¥580 tax included), a photogenic cheesecake with a rich, pudding-like flavor that's sure to make you want to take photos. Only 22 of these will be available each day. In addition to the cut size, the cheesecake will also be available in a 12cm diameter whole size (¥3,300 tax included), limited to three per day.
In addition, Mika Oigetsu will be in attendance from 1 PM to 9 PM on November 20th and 24th, and from 1 PM to 8 PM on the 23rd and 25th. Please note that dates and times are subject to change or she may not be present. OREO's original character, "OREO MAN," will also be making an appearance from 2 PM to 7 PM on November 20th and from the 23rd to the 25th.
Enjoy OREO goods and sweets in a space filled with photogenic items.
[Event Information]
Share the OREO world!
Dates: November 20th - November 26th
Venue: Seibu Shibuya Store, Building B, 5th Floor = Special Venue
Share the OREO world!
Dates: November 20th - November 26th
Venue: Seibu Shibuya Store, Building B, 5th Floor = Special Venue


























