As part of a campaign to save wild tigers, which are on the brink of extinction, fashion brand KENZO has collaborated with Tiger Beer and the World Wide Fund for Nature (WWF) to launch a limited edition collection called "Rare Stripes," featuring wild tiger motifs.

The products in this collection are made from 100% organic cotton that complies with the global organic textile standard "GOTS (Global Organic Textile Standard)," and profits will be used to support WWF's wild tiger conservation efforts.

From L-R Esther Goh (SG), Julienne Tan (KH), Humberto Leon and Carol Lim, Meryl Smith (US) and Sean Lean (MY)
Due to rampant poaching and habitat destruction, the world's wild tiger population has plummeted over the past century to approximately 3,900.
Illegal tiger poaching continues to threaten their lives every day.

Tiger Beer and WWF have formed a six-year partnership to advance "Tx2," a global initiative with the goal of doubling the world's wild tiger population by 2022. "This collection is part of that effort. This unique and one-of-a-kind collection is inspired by the lives of eight wild tigers, and aims to raise public awareness of wild tiger conservation and, through the launch of Rare Stripes, to garner support for the Tiger Doubling Initiative.

Artist Esther Goh (SG) sketching in Cambodia
" said Michael Baltzer, head of the WWF Tiger Alive Initiative. "The global initiative to double the wild tiger population is a golden opportunity to save this species from extinction, and more brands are being inspired to support this goal. The Rare Stripes collection will raise awareness and funds for the Wild Tiger Doubling Initiative, and brands will contribute to this project."

KENZO Co-Creative Directors Humberto Leon and Carol Lim have teamed up with Tiger Beer to create a limited edition collection featuring four emerging artists from around the world: contemporary artist and sculptor Meryl Smith (USA), illustrator and designer Esther Goh (Singapore), illustrator and printmaker Julienne Tan (Tanzania), and visual and digital artist Sean Lean (Malaysia).

Global sales will begin at 3:00 PM on July 21st, and the collection will be available for purchase worldwide at the Kenzo store on the 3rd floor of GINZA SIX in Ginza, Tokyo, and at Kenzo's e-commerce site, kenzo.com.