Isetan Shinjuku launched its Father's Day campaign, "DAD'S CIRCLE," on June 5th, in collaboration with its children's clothing floor and men's department. Based on the concept of "time for fathers and children," the campaign recognizes that "time spent with children is a father's joy" and is centered around the men's department and the children's clothing floor on the 6th floor of the main building. Over the course of two weeks, the campaign will offer plans to deepen parent-child bonds, including matching outfits and parenting items. The father-son matching outfits will feature polo shirts from Psycho Bunny, Maple x Kensei Yabuno, and Petit Bateau, as well as Brooks Brothers blazers, all in parent-child sizes. In addition to clothing, high-quality accessories designed with the men's department's customers in mind, such as Orobianco tote bags and White House Cox leather pass cases, will also be available. Additionally, there will be a selection of ikemen (parenting) goods, including a Bugaboo x Andy Warhol stroller. On the 8th, a photo shoot will be held in collaboration with the magazine "Oceans." Photos taken by Oceans photographers will be exhibited in Isetan Shinjuku during the event. In addition, on the weekend leading up to Father's Day, a number of participatory workshops will be held, including making original picture books and snow globes, and a "Father and son trip to explore nature in Shinjuku."