Gucci is launching a limited edition line, "#GucciHallucination," exclusively on Gucci.com, featuring artwork by Spanish artist Ignasi Monreal, who created the brand's Spring/Summer 2018 advertising campaign.
Limited Edition Line "#GucciHallucination"
Courtesy of Gucci
The line, consisting of nine sweatshirts and nine T-shirts, features fantastical digital artwork created by Monreal for the Spring/Summer 2018 campaign and will be featured on Gucci social networks with the hashtag "#GucciHallucination."
A unique feature of these items is that each T-shirt design is limited to 200 pieces, and each sweatshirt design is limited to 100 pieces, each with its own limited edition number. Each product will be labeled with a number such as 1 of 200 and delivered in special packaging featuring the artist's work.
Limited Edition Line "#GucciHallucination" Courtesy of Gucci
Since his creative collaboration with Creative Director Alessandro Michele on the #GucciGram project in 2015, Monreal's surreal, digitally-created worlds—a contemporary hybrid of Pre-Raphaelite and De Chirico—have created a synergy with Gucci's eclectic vision. Monreal's designs for the first #GucciGram, featuring a fortune teller and a weather forecaster, appeared as T-shirt prints in the Cruise 2018 collection. He then created a campaign and gift catalogue for the Holiday 2017 season, inspired by Greek and Roman mythology, and one of his works was painted onto art walls in Milan and New York for the launch of Gucci Bloom fragrance. Most recently, he created new artwork for the Spring/Summer 2018 campaign, accompanied by an ironic video in which Monreal stars as the curator of a fictional Gucci gallery.
LONDON ART WALL
Ignasi Monreal's colorful artwork, a first for the UK, is currently adorning a wall near East London's famous Brick Lane. The new art wall, implemented by European outdoor advertising leader Urban Vision, features Ignacio Zuloaga y Zabaleta's "Portrait of Madame Garay" and a woman seated on a sofa inspired by the German fairy tale "Rapunzel," first published in 1812.
Limited Edition Line "#GucciHallucination"Courtesy of Gucci
The line, consisting of nine sweatshirts and nine T-shirts, features fantastical digital artwork created by Monreal for the Spring/Summer 2018 campaign and will be featured on Gucci social networks with the hashtag "#GucciHallucination."
A unique feature of these items is that each T-shirt design is limited to 200 pieces, and each sweatshirt design is limited to 100 pieces, each with its own limited edition number. Each product will be labeled with a number such as 1 of 200 and delivered in special packaging featuring the artist's work.
Limited Edition Line "#GucciHallucination"Since his creative collaboration with Creative Director Alessandro Michele on the #GucciGram project in 2015, Monreal's surreal, digitally-created worlds—a contemporary hybrid of Pre-Raphaelite and De Chirico—have created a synergy with Gucci's eclectic vision. Monreal's designs for the first #GucciGram, featuring a fortune teller and a weather forecaster, appeared as T-shirt prints in the Cruise 2018 collection. He then created a campaign and gift catalogue for the Holiday 2017 season, inspired by Greek and Roman mythology, and one of his works was painted onto art walls in Milan and New York for the launch of Gucci Bloom fragrance. Most recently, he created new artwork for the Spring/Summer 2018 campaign, accompanied by an ironic video in which Monreal stars as the curator of a fictional Gucci gallery.
LONDON ART WALLCourtesy of Gucci by Ronan Gallagher
Ignasi Monreal's colorful artwork, a first for the UK, is currently adorning a wall near East London's famous Brick Lane. The new art wall, implemented by European outdoor advertising leader Urban Vision, features Ignacio Zuloaga y Zabaleta's "Portrait of Madame Garay" and a woman seated on a sofa inspired by the German fairy tale "Rapunzel," first published in 1812.
