PASS THE BATON's T-shirt festival, "NEW 'T'OWN CLUB," will be held for seven days from August 15th to 21st, 2025, at NEWoMan Square on the 1st floor of NEWoMan Shinjuku.

Courtesy of Smiles
This event, which was well received at "PASS THE BATON MARKET Vol. 16," held in Shinagawa last summer, has moved to Shinjuku this year for an even more powerful event. A total of approximately 1,000 T-shirts will be gathered, creating a truly "new T-shirt town."


The motto is "New T-Own!" ——A huge gathering of 1,000 T-shirts
Twelve familiar brands from PASS THE BATON MARKET will be participating, including BEAMS, UNITED ARROWS OUTLET, CIOTA, YEAH RIGHT!!, and RYE TENDER. T-shirts that have been sleeping in their respective warehouses will be gathered together for this event. In addition, there will be one-of-a-kind items with original logos silkscreened onto secondhand T-shirts purchased exclusively by PASS THE BATON. All of the items are full of humor and a story that you won't find in standard items.

Courtesy of Smiles

Once-in-a-lifetime summer items to pair with T-shirts also available
In addition to T-shirts, the venue will also have a wide selection of fashion accessories to add color to your summer styling. One standout item will be the "HOZUBAG," made from upcycled fabric from used paragliders. Each colorful bag has its own unique look, making it a true "encounter" product. Also, Nara-based sandal brand HEP will be introducing their "accidental sandals," featuring a unique blend of colors. Items with coloring that was accidentally created during the manufacturing process will be reevaluated as first-class products and developed as one-of-a-kind shoes.

Courtesy of Smiles

Two Brands Also Hosting a Pop-Up Event
During the event, two brands, "YEAH RIGHT!!" and "COTTON PAN," will be hosting pop-up shops. They will be stocking new and limited-edition items that showcase the unique character of each brand.

• YEAH RIGHT!!: Open from August 15th to 17th.

 The new 2025 Autumn/Winter collection, remade from used items, will be on display.

• COTTON PAN: Opening on August 16th and 17th.

  Enjoy relaxed graphic works reflecting culture, and on the 16th, they'll also be accepting orders for silkscreen prints.


Courtesy of Smiles

Head to T-shirt Town to find your very own "special item."
1,000 T-shirts, one-of-a-kind printed vintage clothing, upcycled bags, chance sandals, and unique pop-up brands... "NEW 'T'OWN CLUB" is a special midsummer "town" filled with hints to make choosing your daily T-shirt even more fun. Why not come and visit to find your favorite one?