The collaborative project "UNDERSONG," between U/MUSIC and International Gallery BEAMS, which began in 2025, is finally reaching its final chapter. U/MUSIC, the fashion line from the world's leading music company UNIVERSAL MUSIC, and International Gallery BEAMS, which disseminates culture with its unique aesthetic sensibility, have teamed up to color the Spring/Summer 2025 season with three categories: "POP," "HIP HOP," and "ROCK."
Courtesy of U/MUSIC x International Gallery BEAMS
The first installment featured Lady Gaga, Billie Eilish, and Olivia Rodrigo, while the second featured Nas and De La Soul. The third and final installment is themed around "rock." The lineup features four impactful graphic T-shirts featuring motifs of two artists whose influence on the music scene transcends generations: John Lennon and the Sex Pistols. All items have been powder-treated to give them the unique texture and comfort of vintage T-shirts.
Courtesy of U/MUSIC xtimes; International Gallery BEAMS
Courtesy of U/MUSIC xtimes; International Gallery BEAMS
The release date is Friday, August 15th. A launch event will also be held at BEAMS Roppongi Hills from 7pm to 9pm on the same day. The event will feature a variety of content that allows you to experience music and fashion, including a DJ set by DJ HASEBE, music keychains with an original "UNDERSONG" playlist given to the first attendees, and special record-shaped donuts from "Donuts Record."
Courtesy of U/MUSIC x International Gallery BEAMS
Over the course of three seasons, "UNDERSONG" has sublimated diverse music cultures into fashion. The culminating "ROCK" collection is dedicated to all music lovers.
U/MUSIC x International Gallery BEAMS
"Special Order Graphic T-Shirt"
Colors: White, Black (John Lennon), Yellow, Sax (Sex Pistols)
Sizes: S, M, L
Price: 13,200 yen (tax included)
Release Date: Friday, August 15th
Store Inquiries: International Gallery BEAMS (03-3470-3948)
Retail Locations: International Gallery BEAMS label stores (excluding some stores), BEAMS official online shop
Courtesy of U/MUSIC x International Gallery BEAMSThe first installment featured Lady Gaga, Billie Eilish, and Olivia Rodrigo, while the second featured Nas and De La Soul. The third and final installment is themed around "rock." The lineup features four impactful graphic T-shirts featuring motifs of two artists whose influence on the music scene transcends generations: John Lennon and the Sex Pistols. All items have been powder-treated to give them the unique texture and comfort of vintage T-shirts.
Courtesy of U/MUSIC xtimes; International Gallery BEAMSCourtesy of U/MUSIC xtimes; International Gallery BEAMSThe release date is Friday, August 15th. A launch event will also be held at BEAMS Roppongi Hills from 7pm to 9pm on the same day. The event will feature a variety of content that allows you to experience music and fashion, including a DJ set by DJ HASEBE, music keychains with an original "UNDERSONG" playlist given to the first attendees, and special record-shaped donuts from "Donuts Record."
Courtesy of U/MUSIC x International Gallery BEAMSOver the course of three seasons, "UNDERSONG" has sublimated diverse music cultures into fashion. The culminating "ROCK" collection is dedicated to all music lovers.
U/MUSIC x International Gallery BEAMS
"Special Order Graphic T-Shirt"
Colors: White, Black (John Lennon), Yellow, Sax (Sex Pistols)
Sizes: S, M, L
Price: 13,200 yen (tax included)
Release Date: Friday, August 15th
Store Inquiries: International Gallery BEAMS (03-3470-3948)
Retail Locations: International Gallery BEAMS label stores (excluding some stores), BEAMS official online shop
