BAYFLOW, a lifestyle brand celebrating its fifth anniversary this year, will open a flagship store in Kichijoji on March 23rd, complete with a cafe and yoga studio, based on the concept of being "a gateway to healthy living."


The store will be comprised of a cafe serving healthy menus on the first floor, an apparel floor featuring Bayflow's first yoga wear brand, SEEDLER, as well as a kids' line on the second floor, and a yoga studio on the third floor. The yoga studio will offer yoga lessons tailored to various levels, supervised by Ken Harakuma, a leading expert in Ashtanga yoga in Japan, who uses the brand's original method.

In addition, as part of our efforts to "create a locally rooted brand," we are hosting the "Bayflocal" workshop, which has been held at select stores since 2017 and features local heroes as instructors. With a theme closely related to Kichijoji, we aim to promote a light and healthy lifestyle and contribute to the revitalization of local communities.


A brand movie featuring Anne Nakamura, a new brand model who is hugely popular among women for her healthy beauty and healthy lifestyle and looks, and Ricardo, a model active primarily in men's fashion magazines, is also available on the brand website.

In addition, we are collaborating with CAMPFIRE, Japan's largest crowdfunding platform, to launch a campaign for the opening of a yoga studio that offers an "attractive yoga style for adults." We are seeking support for creating a healthy yoga lifestyle until March 23rd. For details, please visit the crowdfunding website (https://camp-fire.jp/projects/view/59251?token=23g8j4pw).