Fashion designer Kim Jones' Nike Mercurial Superfly 360 shoes will hit the pitch in Paris on March 6th. A limited number of pairs will be available on NIKE.COM in late April.
"Growing up in Africa, I was always fascinated by the strength of animals. The cheetah is the fastest land animal, so it's no surprise that it inspired me," says Jones. He spent his youth in Kenya and Botswana with his father, a hydrogeologist, so his fascination with speed makes sense.
In creating the shoes, Jones combined the cheetah's ability to leap forward with his own story. Memories of childhood travels and the punk spirit he grew up in London all feed into the animal prints that envelop the Mercurial Superfly 360. While blurred on the field, the design calls attention to the viewer, reflecting Jones's belief in the power of sport and his fascination with innovative fibers and materials. Additionally, the opportunity to incorporate groundbreaking technologies like the new generation of Nike Flyknit is what draws Jones to working on athletic products. "Innovation in fibers and materials starts with athletic products," Jones says. "My main goal is to create something that's so functional, that people want to own it and wear it."
"Growing up in Africa, I was always fascinated by the strength of animals. The cheetah is the fastest land animal, so it's no surprise that it inspired me," says Jones. He spent his youth in Kenya and Botswana with his father, a hydrogeologist, so his fascination with speed makes sense.
In creating the shoes, Jones combined the cheetah's ability to leap forward with his own story. Memories of childhood travels and the punk spirit he grew up in London all feed into the animal prints that envelop the Mercurial Superfly 360. While blurred on the field, the design calls attention to the viewer, reflecting Jones's belief in the power of sport and his fascination with innovative fibers and materials. Additionally, the opportunity to incorporate groundbreaking technologies like the new generation of Nike Flyknit is what draws Jones to working on athletic products. "Innovation in fibers and materials starts with athletic products," Jones says. "My main goal is to create something that's so functional, that people want to own it and wear it."
