Paris Fashion Week, which brings together media, buyers, and other fashion professionals from around the world, hosts a variety of fashion events in addition to shows. One of these is the joint exhibition.

Joint exhibitions such as "Tranoi" and "Paris Sur Mode" are held throughout Paris, and buyers scramble for attractive products and brands. It's also a chance for brands to find new business partners.

One of the most important exhibitions is "Première Classe," which brings together accessory brands. First held in 1989, this exhibition is held in March and October. A large white tent spanning 5,000 square meters is set up in the Tuileries Garden, the main venue of Paris Fashion Week, and 17,000 people visit during the event.

This season, approximately 400 brands from around the world gathered after submitting their applications and going through a screening process. Japanese brands are also participating, and we'll introduce four that caught our eye. This is Ayame's third season at the exhibition. The sock brand established a base in London when it launched, and 30% of its clients are international shops, including London-based retailers Selfridges and Liberty, and American retailers J.Crew and Free People. The brand is exhibiting at this exhibition with the aim of expanding its sales channels to Paris and other European locations. While inquiries have already increased, the brand is still carefully selecting shops. Designer Megumi Aganooka says that in addition to the high design quality, there is an increasing number of repeat customers, both in Japan and overseas, who understand the quality after trying the products on. Yuki Mitsuyasu is a Singapore-based brand by designer Yuki. This brand has exhibited at Tranoi three times. While the brand also exhibited at Toranoi, the brand decided to exhibit this time because they felt the buyers at the exhibition were a good fit for the brand's direction. A heart-shaped clasp motif is a signature item. This time, the brand collaborated with Saught, a Cambodian company that creates jewelry using landmines removed from landmines, to create a ring made from upcycled mines. This ring is crafted from a part used in a landmine, set with a quail eggshell. The egg is uncoated and will eventually break. The design, which reveals the landmine parts when broken, reflects the designer's hope that wearing the ring will inspire a sense of world peace.

Hum, popular in Japan, primarily among select shops, has been exhibiting at the event for four years. While its products are sold at London's Dover Street Market and Paul Smith shops, the brand decided to exhibit at the event to further expand overseas. After visiting exhibitions in New York and elsewhere, they decided to exhibit at Premiere Classe, which they felt best suited their brand. They offer a selection of oversized pieces popular in Western jewelry shops, including sizes approaching 20.

Jewelry brand SIRI SIRI is also exhibiting at the event for the fourth time. This is their only overseas exhibition. It is said to be one of the world's top exhibitions for accessories and shoes, with strict exhibitor standards. With each successive exhibit, the number of repeat customers has increased. This time, attention was drawn to the wickerwork bags and items made with silver thread and rattan from Kyoto, which were created as part of a project to revitalize traditional crafts in Oita Prefecture.