
The May 1995 issue (released March 20th), marking the magazine's fifth anniversary, featured a special on "Roman Holiday Travel," with a 279-page, 850-yen price tag. The May 5th issue (released April 20th), which became a biweekly, was 157 pages with a 480-yen price tag, demonstrating the company's commitment to providing value for its existing readers. Having overcome the drastic move to a biweekly format, Figaro Japon reached a period of perfection and stability. In 1997, Eiko Ishikawa, who had served as acting editor-in-chief for many years under General Editor Ebina, became editor-in-chief. After the extreme brand boom faded, the magazine adopted a lifestyle-oriented editorial policy, focusing on fashionable clothing, delicious food, witty interiors, and, of course, foreign cultures, as if to evoke the spice of life: travel. The next change was when Hankyu Communications, the publisher of Figaro Japon (also known as Newsweek Japan and Pen), merged with TBS Britannica, the publisher of Figaro Japon (also known as Newsweek Japan and Pen), and the Communications Division of the Hankyu Railway Creative Business Division. The former TBS Britannica office remained in place, and the staff remained largely the same. The only change was the company name, a minor change. It's common for fashion magazines to change publishers, which often involves changes in management policy and a complete elimination of staff. However, Hankyu Communications didn't do this, instead embracing the style that Figaro Japon had cultivated. This move clearly demonstrated the respect the new publisher and editors had for Figaro Japon. For a magazine to have style and continue, it needs to adopt an editorial policy that's in line with the times. In the world of fashion, following the death of Christian Dior, five designers—Yves Saint Laurent, Marc Bohan, Jean-Franco Ferré, John Galliano, and Raf Simons—have taken over the fashion houses and brought their brands to prominence. The editor-in-chief plays a similar role. Kaori Tsukamoto, a member of Figaro Japon's staff since its inception, retired as Vogue's fashion director and returned to her old workplace as editor-in-chief with the December 5, 2003, issue. The feature was "Let's Change to Fashionable Bangs." Hairstylists often use the phrase "creating bangs." Depending on how you style your bangs, they can change your look and even reveal your personality. Using bangs as a starting point, the magazine touched on fashion, collection snaps, their relationship with makeup, celebrity bangs, and advertising photography. Tsukamoto's approach to the subject, which was different from previous issues of Figaro Japon, was reminiscent of her own style. While maintaining its basic outline, the magazine's selection of feature themes and its perspective on fashion were distinctive. This marked the period when the magazine shifted from a lifestyle-focused focus to a more fashion-forward one. Furthermore, the December 5, 2005, issue featured a kimono special, "Our Kimono Beginnings," supervised by stylist Yumiko Hara, designed to be accessible even to beginners, as if to assert that kimono is a uniquely Japanese fashion style. The magazine's intent was to educate young readers that Japanese kimono culture is on par with fashion trends overseas. Kimono has since become a staple of Figaro Japon, with top Japanese models navigating the Kyoto and Kanazawa sections in kimono, conveying the profound depth of Japanese culture. Hara's kimono column, "Kimono Calendar," continues the magazine's ongoing efforts, both in the magazine and online (column.madamefigaro.jp/fashion/kimono/).
10/11--Followed by the current editor-in-chief, Nishimura Midori.

















