After ELLE Japon separated from Magazine House, the publisher's name changed due to headquarters circumstances. In 1989, it became Time Hachette Japan (later to become Hachette Filipacchi Japan), and in 1999, Hachette Filipacchi Japan and Fujingaho merged to form Hachette Fujingaho. On July 1, 2011, Hachette Fujingaho became a subsidiary of New York-based Hearst Corporation and changed its name to Hearst Fujingaho. During this time, Ideishi Shozo, Minamitani Eriko, and Mori Akiko served as editors-in-chief of ELLE Japon, and in February 2012, Tsukamoto Kaori became the fourth editor-in-chief. Tsukamoto's name appeared on the pages of the magazine starting with the May issue of that year (released in March). When asked where the new ELLE Japon is headed, Kaori Tsukamoto, who took over from Mori after 15 years of editor-in-chief leadership, replied, "ELLE is a fashion magazine beloved in 44 countries around the world. It was successful in Japan, too, so I believe my role is to further enhance the magazine's fashion content and take a more bottom-up approach without significantly changing its core." While maintaining its feature-based approach, Tsukamoto plans to increase the number of fashion-focused features and delve deeper into the content, highlight its unique style with high-quality, newly shot fashion pages, and create celebrity fashion pages designed to pique readers' interest. While covers have mostly been lifted from the US, UK, and French editions, last year, a cover shot was taken in Tokyo to coincide with Chloë Sevigny's visit to Japan, and Miranda Kerr's cover was shot in New York, with a fashion director dispatched from Japan. Miranda's cover was unveiled to coincide with the visit of American luxury brand designer Michael Kors to Japan. A grand collaboration event featuring Miranda and Michael Jackson was held, inviting readers and the media. "Last year, the Japanese cover we shot with a foreign model was featured in the Ukrainian ELLE magazine," said Editor-in-Chief Tsukamoto. It seems that Tsukamoto's fashion-conscious ELLE is gradually establishing itself. ELLE Japon celebrates its 25th anniversary in 2014. It's customary for magazines to celebrate their anniversaries with a party inviting readers. ELLE Japon will not only be holding a party to express its gratitude to its readers, but also plans to hold an event called "ELLE Active" starting in the spring to support the career advancement of working women. "The French magazine ELLE originally began as a magazine supporting women, and for several years now, it has been holding an event called "ELLE Active" one day a year, offering seminars and lectures aimed at working women to support their career advancement." To commemorate the 25th anniversary, we are planning an event with the same concept for the Japanese edition in May or June next year." Even after the anniversary, "ELLE Active" will continue, and it is also planned to promote communication with readers.

ELLE Japon, the longest-standing Japanese fashion magazine, is approaching this milestone year and is attempting to be reborn as a medium for the next generation.