Isetan Shinjuku's Food Collection brings together trending items and delicious foods from around Japan every week. As we embark on new beginnings in our daily lives, work, and hobbies, we seek healing amidst the changing environment. To celebrate this, we're hosting "Healing, Fragrance, and the Aroma of Coffee," a special event bringing together renowned cafes and Rotaries from across Japan.

This event offers a lineup that can be enjoyed by both beginners and enthusiasts, featuring nine establishments from across Japan, including a famous coffee shop run by a barista champion, a long-established retro cafe, and a popular cafe that's the talk of the town. In addition to offering items featuring house-roasted coffee beans carefully selected from around the world using unique roasting methods, some establishments offer original sweets, making it a must-see for sweets lovers. The highlight of this event is that all stores will be offering freshly brewed coffee in a demonstration and standing-room eat-in format, filling the basement of Isetan Shinjuku with the aroma of fragrant coffee. Experience the depth and breadth of coffee and discover a coffee that will change your perception of coffee and suit your taste!



Participating Brands

■Nagano Prefecture<Maruyama Coffee

Founded in Karuizawa in 1991, Maruyama Coffee's president, Kentaro Maruyama, personally visits coffee-producing regions to purchase carefully selected coffee beans. "If your everyday coffee tastes even better, your days will be happier," we believe. We deliver the passion of our coffee producers to you through our unique roasting and extraction techniques that bring out the natural flavors of high-quality coffee beans and the ingredients themselves. Developed especially for this event, we're introducing a new, innovative cocktail: "Coffee x Sake."


＜Maruyama Coffee＞ & *Available for dine-in only
This special item is a collaboration between Suzuki Tatsuki, runner-up at the 2017 World Barista Championship (a global barista competition), and Asahi Shuzo, a popular sake brewery. We've prepared a set of two unique cocktails. The first is an Irish coffee-inspired cocktail that combines Maruyama Coffee's Blend, known for its rich aroma and deep, deep roast flavor, with Kubota Manju, a Japanese sake with a gorgeous aroma and rich flavor. The second is a cocktail that combines Ethiopian coffee with Kubota Junmai Daiginjo. The flavors of Kubota and coffee blend together, allowing you to enjoy the coffee's unique characteristics more vividly.


■Tokyo<GLITCH COFFEE & ROASTERS＞
Founded in 2015 in Jimbocho, an area thriving with Japan's coffee shop culture. Since its founding, we have been committed to serving the best of the best single-origin coffees, offering only light roasts suited to the region's production without blending, allowing you to savor the unique fruity flavors of each specialty coffee.


COLOMBIA MONTEBLANCO GRAND CRU WASHED (100g) 3,201 yen
This coffee, rated as the highest quality among all the coffees from the MONTEBLANCO estate and named 'GRAND CRU', undergoes the usual three fermentation cycles, with careful temperature and sugar content control, resulting in aromas and flavors of mandarin orange and mint that are not usually found. Additionally, we offer the rare Geisha coffee beans from Colombia El Paraiso, the farm that has caused the biggest stir in the coffee industry in recent years, with complex flavors of ginger and guava amidst flavors of lychee and peach. This coffee is also famous for having recorded the highest auction price at a Colombian coffee tasting event in 2018.


■Hokkaido<Marumi Coffee>
Marumi Coffee is a specialty coffee shop in Sapporo run by a coffee expert who has won numerous awards both domestically and internationally.


Nicaragua Black Pearl Episode2 (100g) 1,080 yen
The "Black Pearl" offered at this event differs from regular coffee in that it is made using a cheese-like processing method, involving spraying with black mold and lactic acid fermentation. Everyone will be astounded by its fruity flavors reminiscent of apricot and peach, and its captivating taste reminiscent of chocolate! Be sure to enjoy the fragrant, deep flavor of "Black Pearl," which has even impressed coffee aficionados. At this event, baristas will provide detailed explanations of the different varieties, how flavors change with roasting, and the background of each bean. While sampling small amounts of each of the five types of beans, you may discover your favorite coffee.


■Tokyo<Tajimaya Coffee Shop＞
Founded in 1964, the year the Tokyo Olympics were held, this coffee shop was located in Omoide Yokocho, west exit of Shinjuku Station. With a focus on smoky flavor, our skilled artisans carefully and slowly roast our coffee to a strong, dark roast using a specially modified direct-fire roaster. We brew our coffee using a special homemade cloth filter.


Specially Selected Original Blend (200g) 1,251 yen
A proud product of Tajimaya Coffee Shop that has remained unchanged for over 30 years. This original blend was arrived at after exploring and researching coffee specialty shops across Japan. We continue to focus on "single roasting," roasting beans from four different origins, primarily Colombia and Brazil, individually bringing out the unique characteristics of each before blending them together. The four types of coffee beans complement each other's strengths, creating a rich flavor, intense bitterness, mellow aroma, and sweetness that cannot be experienced with straight (single-origin) coffee.


■Tokyo<PostCoffee (Post Coffee)＞
This is a subscription service that delivers coffee to your home mailbox every month. We carefully select only the highest quality coffees from Japan and around the world, with a lineup of over 30 varieties available at any given time. This event will feature a limited-edition "PostCoffee Start Box" and a wide selection of carefully selected coffee beans.


PostCoffee Start Box (135g) 2,138 yen
Exclusively for this event, an original box containing PostCoffee's classic coffee bean assortment will be available.
The popular PostCoffee blend is included as a set with light and dark roast single-origin coffee. It comes with an original PostCoffee dripper, making it a great choice for those who want to start making coffee at home.


■Tokyo >
A seasonal coffee shop with a store in Shinjuku 3-chome that serves seasonal coffees and sweets. If you take a moment to step away from the hustle and bustle of the city, the sweet aroma of freshly ground coffee and pastries will drift through the air. Experience the seasons through food. Feel the seasons and rediscover your true self. We offer this experience along with a cup of coffee.


(Left) Classic Pudding (1 piece) 601 yen
(Right)MEDIUM BLEND (150g) 1,201 yen
A luxurious blend based on Ethiopian Washed Coffee, combined with Ethiopian Natural and Brazilian Natural Coffee. The subtle aroma of blackberry and tea is vibrant. Experience the richness of dark chocolate and the sweetness of honey. This well-balanced blend is easy to drink in any season. Additionally, we're offering coffee beans specially selected for this event by Aida Battle, fifth-generation owner of Los Alpes Farm in El Salvador, who is particular about the ripeness of her coffee cherries. Characterized by a mellow red grape-like aroma and sweetness, it pairs perfectly with sweets. Also available is the "Classic Pudding," a dessert created to complement coffee. This ever-popular classic has enjoyed unwavering popularity since its release. With its classic, firm shape, chewy texture, bright red cherries and fluffy fresh cream, and a hint of caramel with a hint of tartness to stimulate the appetite, this is a flavor you won't tire of until the very end. Be sure to try this exquisite pairing of freshly ground coffee and pudding.


■Tokyo <SOL'S COFFEE＞
started as a mobile coffee shop in 2009. Based in Kuramae, a downtown area of Tokyo, it now weaves together the passion of coffee producers and offers suggestions for a lifestyle with coffee, based on the concept of "healthy even when drunk every day."

Coffee Beans (Ethiopia Yirgacheffe Alisha) (150g) 1,425 yen
This Ethiopian coffee has been our most popular coffee since we first opened. This coffee has the rich grape-like aroma that only natural coffee brewing methods can provide, and while it has a deep roasted richness, it is neither too bitter nor too acidic, making it easy to drink.


■Mie Prefecture<Cafe de UN Daniels ＞
Founded in April 2011 in Kuwana City, Mie Prefecture. Owner Kira has twice been ranked number one in Japan in the siphon category as a barista, and with that experience and knowledge, he creates flavors with attention to detail, from selecting the green beans to roasting and blending, under the motto "delicious is sweet." We are also proud of the coffee sweets created by our pastry chef.


Kuka Chocolat (1 piece) 1,620 yen
Baked using our own roasted coffee beans ground into powder and Kuwana Mochi wheat, a local specialty, this chocolate is characterized by its moist and chewy texture. When served chilled, it tastes like raw chocolate, and when served warm, it tastes like fondant au chocolat. This is our proud product.
Our signature blend was created from over 20 prototypes. Four types of beans from Brazil, Tanzania, Colombia, and Ethiopia are pre-blended and roasted. This coffee is characterized by its strong bitterness, deep richness, and lingering sweetness in the aftertaste, making it our most popular choice. During the event, we will be siphoning and serving it at the eat-in counter, so please come and try it.


■Kyoto Prefecture <EVERYSOY>
EVERYSOY is a soy milk cafe run by Yubasho, a long-established Kyoto yuba (bean curd) shop founded 137 years ago. We offer a wide variety of drinks, including the "SOICINO LATTE," a latte made with unsweetened soy milk, and the "Soy Tiramisu," a dessert made with soy milk, which are a must-try for both soy milk lovers and those who don't like it.


(Left) SOICINO LATTE (1 cup) 594 yen *Take-out price
(Right) Soy Tiramisu (1 piece) 594 yen
Unsweetened soy milk is prone to separating and does not go well with coffee, but SOICINO LATTE overcomes this issue by using specially roasted beans in-house. The result is a carefully crafted soy milk latte that matches unsweetened soy milk with the fruity flavor of espresso. Soy Tiramisu, with its surprising creaminess and light texture that makes it hard to believe it is dairy-free, is a gluten-free dessert made with rice flour. The rich aroma of the espresso soaked into the sponge is also appealing.
At the eat-in area, baristas offer soy milk latte art, the classic original soy milk "SOICINO," and coffee beans roasted in-house specifically for soy milk are also available for purchase. You can thoroughly enjoy the carefully crafted menu of this soy milk cafe, which "will make even those who don't like soy milk want to drink it every day."

*All prices include tax.
*As numbers are limited, the event will end once sold out.
*The content of the event may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.



Click here for company press release details

The press releases included in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.

PR TIMES