Shu Uemura's palette system eyeshadow, "Color Atelier," will be released on July 1st, featuring a total of 100 colors inspired by Tokyo, a city overflowing with color from around the world. To celebrate, a digital/real-world campaign with the theme "COLORHOLIC = Fall in Love with Color!" will be running until June 19th. The campaign features a variety of experiential projects, combining the digital and real worlds, in collaboration with KOM_I (Wednesday Campanella), an artist garnering attention for her music and performances. For a limited time, a piece of color art you'll want to share on social media will be appearing in a corner of Omotesando, Tokyo, the location of the collaborative video. A campaign will also be held simultaneously, where participants can take photos of the color art scattered around the city and post them on social media with the hashtag "shucolorholic" to enter a raffle for fantastic prizes. Art will be displayed at Cat Street (RAGTAG, LOCANDA F.Q, JANNU-2, CANDY SHOWTIME), BANK GALLERY, shu uemura Omotesando flagship store, the main entrance of Omotesando Hills, and the glass surfaces of Omotesando Hills Aoyama. Also, BANK GALLERY (6-14-5 Jingumae, Shibuya-ku), located midway along Cat Street, will host the "TOKYO COLORHOLIC PARTY" interactive event from 11:00 AM to 8:00 PM on the 18th and 19th. Experience the "Color Atelier" eyeshadow collection, discover your perfect color from a selection of 100 shades, and see an exhibition of photos by photographer Jiro Konami based on the theme of "TOKYO-inspired colors." Shu Uemura Atelier artists will also be hosting makeup shows and eye makeup services on both days. On June 19th, KOM_I (Wednesday Campanella) will be the guest and they will perform the collaborative song "COLORHOLIC" (numbered ticket required for admission).