On July 1, Shiseido will launch "Shiseido Rouge Rouge," a lipstick line with 16 shades of the ultimate red. To coincide with this, a special event, "Smile meets Rouge Rouge," will be held on July 3 at Shiseido Hanatsubaki Hall in Ginza, Tokyo. At the event, hair and makeup artists from SHISEIDO THE GINZA will conduct makeup demonstrations on stage. They will help you choose the perfect red from the 16 shades. They will also teach techniques for applying a single Rouge Rouge to create a completely different look. The event will be held in three sessions, each with a capacity of 36 people. Registration is open from June 20, from 10:00 AM to 6:00 PM on weekdays.

In addition, from June 29th to July 5th, an admission-free event will be held at BANK GALLERY in Harajuku where you can experience this lipstick. At the venue, you can receive tips and advice from makeup artists on choosing colors, and a variety of other content is planned, including a fortune-telling and makeup show by fortune advisor Eve Lourdes Haruka and Shiseido hair and makeup artists, and a makeup and talk show featuring SHISEIDO ambassadors.

The lipstick will be available for pre-sale from June 29th at Isetan Shinjuku Main Store, Hankyu Umeda Main Store, and SHISEIDO THE GINZA.
【Event Information】
"Smile meets Rouge Rouge"
Venue: Shiseido Hanatsubaki Hall
Address: Shiseido Ginza Building 3F, 7-5-5 Ginza, Chuo-ku, Tokyo
Dates: July 3rd
Time: 11:00-12:30, 14:00-15:30, 16:30-18:00
Admission: 4,000 yen (tax included) (includes the price of "Shiseido Rouge Rouge" (3,600 yen))
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"SHISEIDO "ROUGE ROUGE" POPUP EVENT"
Venue: BANK GALLERY
Address: 6-14-5 Jingumae, Shibuya-ku, Tokyo
Dates: June 29th - July 5th
Admission is free (※Lipstick will not be sold)