To mark the 110th anniversary of Japan's first "Department Store Declaration," Mitsukoshi will be redesigning its shopping bags on April 1st.

The design is by Kunihiko Moriguchi, a yuzen dyeing artist and Living National Treasure for two generations. Mitsukoshi, which began as a kimono store, has focused on "Japanese dyeing and weaving." In order to incorporate yuzen dyeing as a resource, the company commissioned Moriguchi to design the bags. He studied graphic design in Paris as a student, and despite being a yuzen dyeing artist, he continues to create innovative designs that go beyond conventional concepts.

The design "Shirojiisowaritsukemon Minori," created for kimonos, the origins of Mitsukoshi, depicts ripe apples in a geometric pattern. Moriguchi's bold designs are said to match the company's philosophy.

To coincide with the redesign of the shopping bags, the company plans to sell collaboration products with popular brands using the new patterns.

We plan to continue using the existing wrapping paper "Hana Hiraku," designed by Western-style painter Inokuma Genichiro.