HIGASHIYA releases Japanese sweets in collaboration with Miyake Mai, Mina Perhonen, and others

May 31, 2013

HIGASHIYA, a small Japanese confectionery shop founded along the Meguro River, celebrates its 10th anniversary this year. To commemorate the occasion, HIGASHIYA's signature "Hitotsukako" (Bite-sized Confections) will collaborate with four creative groups to release limited-edition confections.

The first collaborative product is "Ichigoichie" (One Word, One Meeting) by artist Miyake Mai. Available for a limited time from June 18th to July 18th, these white bite-sized confections feature a white bean paste base, greenish-green bean paste, and a single green pea. In honor of June, the month of Minazuki (water), the scroll-shaped packaging features a cutout to resemble a puddle, an illustration of an ant, and a message of gratitude, such as "Ants x 10 (=Thank you)" to thank the hardworking workers during rice planting season.

Mai Miyake began her career as an artist in 2001. She is known for her delicate yet bold style, which combines a uniquely Japanese sensibility with the space in which she exhibits her works. His diverse activities include exhibiting at art fairs both in Japan and abroad, collaborating with companies like Hermès, and book design. His solo exhibition runs until June 30th at the Pola Museum Annex (3rd floor, Pola Ginza Building, 1-7-7 Ginza, Chuo-ku, Tokyo). The second series is a collaboration with mina perhonen. "Wild Flower-Like Sweets" will be available for a limited time from September 3rd to October 6th. The contents of the third and fourth series will be announced in mid-September. "Hitotsukako" is a popular product made with natural ingredients such as fruits, nuts, and vegetables. The limited edition, a box of six, costs ¥2,100. It will be sold at HIGASHIYA GINZA (2nd floor, Pola Ginza Building, 1-7-7 Ginza, Chuo-ku, Tokyo), HIGASHIYA man (3-17-14 Minami-Aoyama, Minato-ku, Tokyo), and the HIGASHIYA online shop.
尾方実和
  • Miyake Mai's "One Word, One Meeting"
  • HIGASHIYA's popular product "Hitotsukako"
  • Miyamakei's work is known for its uniquely Japanese sensibility and its delicate yet bold style that makes the most of the space in which it is exhibited.
  • "HIGASHIYA GINZA" is based on the concept of a "Japanese tea salon" and sells Japanese sweets, and also has a tea room.
  • The space, which seats about 40 people, reflects the owner Shinichiro Ogata's attention to detail and aesthetic sense, who also handles interior design. The practical beauty of the lattice-motif partitions and tea kettles is eye-catching, creating a simpl
  • In addition to tea and sweets, you can also enjoy meals and drinks at HIGASHIYA GINZA
  • In addition to the Ginza store, HIGASHIYA operates two other stores: "ori HIGASHIYA" in Nishi-Azabu and "HIGASHIYA man" in Minami-Aoyama.
  • In a private room with six counter seats, you can enjoy a "Sajikie" banquet featuring a variety of Japanese teas (reservations required).
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