Italian brand Cruciani has announced that it will donate 600,000 "Cruciani C" bracelets to the Miami Children's Hospital Foundation in the United States.
The bracelets will be sold on the foundation's website, and sales are expected to raise a total of $12 million over five years.
The foundation was established with the goal of establishing Miami Children's Hospital (MCH), a world-class pediatric hospital in South Florida. In the 2012-13 U.S. News & World Report, MCH's 10 specialized pediatric medical services were ranked among the "Best Children's Hospitals in America."
In 2011, following the Great East Japan Earthquake, Cruciani also released a charity bracelet to support reconstruction efforts, donating all proceeds to Ishinomaki City, Miyagi Prefecture.