
Cruciani C's newly released "Samurai Blue" lace bracelet is gaining popularity as a supporter's item for the Japan National Football Team, which excited the nation yesterday, June 4th, after qualifying for its fifth consecutive World Cup.
According to Lidea Company, which sells the bracelet, 200 pieces sold out in 30 minutes after it was released on Cruciani C's official online shop on May 28th. Additional pieces have since been sold, breaking the brand's sales record for any lace bracelet released in Japan. It also received a record number of likes and retweets on the brand's Facebook and Twitter accounts, adding approximately 200 followers each in just one week. The bracelet is available only online and costs ¥1,890.
Officially licensed by the Japan National Football Team, the bracelet features a unisex design featuring a clover motif, which is said to "make your wish come true if you tie it while chanting" and "bring good fortune," and is surrounded by a gold-trimmed Japanese flag. The special blue packaging also features the emblem and logo of the Japan national football team.
Since its release in 2011, Cruciani C bracelets have been a huge hit, selling over 6 million units in Italy and over 10 million units worldwide.

















