On the 24th, KDDI, Isetan Mitsukoshi Holdings, and Origami announced that they will launch a joint project from October 30th to offer a new shopping style to "au Smart Pass" members.

The first project will be linked to "THE IVY STYLE EXHIBITION BY F.I.T.", which will be held from October 30th at the event hall on the 7th floor of the Isetan Shinjuku store, and will launch a "lucky" project that allows you to experience Ivy League style both online and in person. During the promotional period, if you check in at the Isetan Shinjuku store using Origami and answer a questionnaire, you will receive a free BE@R BRICK "I" Bearbrick featuring an Isetan-exclusive black watch design. Additionally, if you follow the Isetan account using Origami, you will be entered into a lottery to win a trip to New York where you can experience Ivy League style.

Even after the campaign ends, a service that spans both the online and offline worlds is planned, offering the chance to win various prizes in Isetan's categories such as "Fashion," "Beauty & Cosmetics," "Food & Sweets," and "Living."

"au Smart Pass" is a service provided by KDDI under its "Smart Relationship Concept" with the aim of strengthening the connection between smartphones and real-life, and has over 8 million users.

Origami, which launched in April this year, offers a social commerce app of the same name on iOS. To coincide with this announcement, an Android version of the app has also been released.