On the 11th, Origami, the developer of the social commerce app "Origami," added a check-in feature when entering a store displayed on the map. A campaign using the new feature will also be held from the same day until August 7th.

Users who check in can view brand information exclusive to Origami. In the campaign, users who check in at a participating Origami store at least once during the campaign period will be entered into a weekly draw to win a gift item from the brand. To enter, simply enter #origami in the comments section when checking in. With this feature, Origami aims to shift from "purposeful purchases" on the e-commerce site to "discovery (impulse purchases)" in a physical store.

The gift items will change every week, with the first week offerings from Mori Art Museum, three dots, and others. Further brands scheduled to join include HEADPORTER, BEDWIN & THE HEARTBREAKERS, Clinique, N.HOOLYWOOD, and 3.1 Phillip Lim.

"A check-in campaign has never been held in Japan before. We plan to expand the check-in benefits in the future. We are considering adding features such as video viewing and history functions. As turning physical stores into showrooms is becoming more and more of a reality, we want to maximize the appeal of physical stores with Origami," said Max Mackey, vice president of the company.