Coach is pleased to announce a new collaboration with actor, producer, and Coach men's ambassador Michael B. Jordan: "Coach x Michael B. Jordan."
The capsule collection, titled "Blue the Great: The Art of Collaboration," is a partnership between Coach, Jordan, and his friend, LA-based artist and painter Blue the Great. Using Coach's heritage as a canvas, the collection and campaign highlight the collaboration between the two artists and the importance of friendship, redefining the concept of "inclusivity" within the arts and the creative community at large.
© 2021 Shaniqwa Jarvis
Inspired by Jordan's signature approach to style and the color blue's contemporary artistic expression, the limited-edition, gender-neutral collection of ready-to-wear, footwear, bags and accessories fuses Coach's heritage of craftsmanship with sportswear and streetwear. The collection updates Coach's iconic "Signature Pattern" and "Rexy" dinosaur with the brand's signature blue "mummy wrap art." The "C" logo and Rexy motif, featuring a mummy-like figure wrapped in bandages, are featured on a wide range of items, including popular tote bags and backpacks, the popular women's "Beat Saddle," unisex belt bags, and colorful, giftable leather goods. Hoodies, t-shirts, and other apparel featuring Rexy are also must-have items in this collection. Available in four colors, the colorful canvas tote bags are made from recycled materials.
https://youtu.be/aCMztQwok50
The collection is introduced in a campaign photographed by frequent Coach collaborator Shaniqwa Jarvis. Portraits of Jordan, Blue, and friends, along with beauty and lifestyle influencers Khat and Frank Brim, artist Lindsay Dawn, and artist Tori Kirihara, are displayed in "Open Door" art gallery, and their stories transform this traditionally "exclusive" space into a place for collaboration and authentic connection. Inspired by the "inclusive" and "optimistic" spirit of New York and Coach, the campaign continues the brand's tradition of spotlighting emerging talent and deserving artistic voices in its storytelling. "We're thrilled to be part of this incredible storytelling campaign," said Stuart Vevers, Coach Creative Director.
Blu says:
EDITORIAL CREDIT: Coach x MBJ
IMAGE CREDIT: (C) 2021 Shaniqwa Jarvis
YOUTUBE LINK: https://youtu.be/aCMztQwok50
SOCIAL MEDIA: @Coach; #CoachNY #CoachxMBJ; @michaelbjordan #MichaelBJordan; @bluethegreat #BlueTheGreat; @khatbrim #KhatBrim; #FrankBrim @lindsaydawnstudios #LindsayDawnStudios; @torikirihara #ToriKirihara
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is a brand owned by Tapestry, Inc. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
The capsule collection, titled "Blue the Great: The Art of Collaboration," is a partnership between Coach, Jordan, and his friend, LA-based artist and painter Blue the Great. Using Coach's heritage as a canvas, the collection and campaign highlight the collaboration between the two artists and the importance of friendship, redefining the concept of "inclusivity" within the arts and the creative community at large.
© 2021 Shaniqwa JarvisInspired by Jordan's signature approach to style and the color blue's contemporary artistic expression, the limited-edition, gender-neutral collection of ready-to-wear, footwear, bags and accessories fuses Coach's heritage of craftsmanship with sportswear and streetwear. The collection updates Coach's iconic "Signature Pattern" and "Rexy" dinosaur with the brand's signature blue "mummy wrap art." The "C" logo and Rexy motif, featuring a mummy-like figure wrapped in bandages, are featured on a wide range of items, including popular tote bags and backpacks, the popular women's "Beat Saddle," unisex belt bags, and colorful, giftable leather goods. Hoodies, t-shirts, and other apparel featuring Rexy are also must-have items in this collection. Available in four colors, the colorful canvas tote bags are made from recycled materials.
https://youtu.be/aCMztQwok50
The collection is introduced in a campaign photographed by frequent Coach collaborator Shaniqwa Jarvis. Portraits of Jordan, Blue, and friends, along with beauty and lifestyle influencers Khat and Frank Brim, artist Lindsay Dawn, and artist Tori Kirihara, are displayed in "Open Door" art gallery, and their stories transform this traditionally "exclusive" space into a place for collaboration and authentic connection. Inspired by the "inclusive" and "optimistic" spirit of New York and Coach, the campaign continues the brand's tradition of spotlighting emerging talent and deserving artistic voices in its storytelling. "We're thrilled to be part of this incredible storytelling campaign," said Stuart Vevers, Coach Creative Director.
"Having worked with Blu on our Spring 2021 campaign, I'm thrilled to partner with him and Michael on this special collection. Michael and Blu share a wonderful friendship and mutual respect for each other's artistic approaches. Their collaboration brings originality, a fresh perspective, and a meaningful meaning to the collection."
Blu says:
"I've been drawing since I was a little kid. To be able to add my style to such an iconic brand as Coach is both crazy and incredibly exciting. Anytime art and fashion intertwine, exciting things happen."
EDITORIAL CREDIT: Coach x MBJ
IMAGE CREDIT: (C) 2021 Shaniqwa Jarvis
YOUTUBE LINK: https://youtu.be/aCMztQwok50
SOCIAL MEDIA: @Coach; #CoachNY #CoachxMBJ; @michaelbjordan #MichaelBJordan; @bluethegreat #BlueTheGreat; @khatbrim #KhatBrim; #FrankBrim @lindsaydawnstudios #LindsayDawnStudios; @torikirihara #ToriKirihara
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is a brand owned by Tapestry, Inc. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
The press releases included in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
