Coach is launching a new men's fragrance. Released on August 30, 2023, Coach Man Green Eau de Toilette is inspired by vibrant, relaxing green spaces that offer a welcome escape from the hustle and bustle of the dynamic, energetic city.

Courtesy of Coach
The woody, fruity, green scent perfectly blends the vibrant mood of the city with the relaxing feeling of being in nature. The bottle's gradated green design offers a moment of relaxation and a refreshing feeling during busy days.  


Courtesy of Coach

■Fragrance

Courtesy of Coach
It opens with a refreshing top note of juicy kiwi and crisp bergamot. Aromatic notes of rosemary and geranium add accents, with earthy crystal moss and masculine cedarwood lingering at the base.

Top notes: Kiwi accord, bergamot essence
Middle notes: Rosemary essence, geranium essence
Base notes: Crystal moss, cedarwood
[Fragrance family] Woody, fruity, green


■Bottle design
The sophisticated bottle is decorated with a rich, earthy green gradient reminiscent of Coach's leathercraft and nature. The gunmetal-tone cap is inspired by Coach's iconic turnlock clasp, and the horse and carriage logo is featured in the center of the bottle. The outer box, which features a silver-colored logo, has a delicate leather-like texture reminiscent of Coach's leather craft tradition, and is a shade of green that depicts the perfect combination with the bottle.


■Advertising Campaign
The campaign advertisement, created in collaboration with director and photographer Tyler Mitchell, features model George O'Kenney and is finished in the style of a cinematic snapshot, with a backdrop where city and nature intersect.

https://youtu.be/9AEomgwJCKE



Courtesy of Coach
Coach Man Green Eau de Toilette
40mL 6,710 yen (tax included) *Limited distribution
60mL 10,230 yen (tax included)
100mL 13,530 yen (tax included)
*Released on Wednesday, August 30, 2023

Coach fragrance retailers≫≫
https://latelierdesparfums.jp/pages/shops?&brand=coach