Coach will open a pop-up store, "THE COACH TABBY FACTORY," inspired by the iconic "Tabby" bag, which helps express your individuality to the fullest, from April 9th to April 15th at The Stage on the first floor of the Isetan Shinjuku Main Building.

Venue image/Courtesy of COACH
This unique, interactive pop-up store allows visitors to style their own unique "Tabby" bag, which has been archived since the 1970s and continues to be updated for the current generation, by adding playful charms and chain straps. Inspired by the factory where the bags are made, the pop-up store features a giant "Tabby" bag welcoming guests at the entrance and guiding them through a pop, luxurious factory.

Courtesy of COACH
The store offers fun features for a one-of-a-kind shopping experience, including a section where customers can enjoy Coach's unique personal styling suggestions, including cute bag charms that will make them want to pick them up. Furthermore, the pop-up store, which highlights Coach's vision of the rich expressiveness of the modern generation, is a special space, with a concept created exclusively for this space by Creative Director Stuart Vevers.

Courtesy of COACH
The COACH TABBY FACTORY, with its cinematic atmosphere, offers a wide range of limited-edition products that showcase Coach's signature craftsmanship. Items available at this pop-up store include the "Tabby Shoulder Bag 26 Quilted" with its delicate floral print, the pastel-colored "Chain Tabby Shoulder Bag," the "Tabby Shoulder Bag 26 Sketch Print" featuring a Tokyo-themed sketch, and the "Tabby Shoulder Bag 26 Pin" lavishly decorated with tea roses and pins. These herald the arrival of the vibrant spring. The bags are primarily made from Coach's signature high-quality glovetanned leather, which becomes more supple and soft with use and develops a unique luster.

Courtesy of COACH
Tote bags, T-shirts, and key cases also feature the brand's iconic dinosaur, "Rexy," allowing everyone to freely express their individuality. Choose the perfect item for you from a wide range of items.

Courtesy of COACH




#CoachNY
#CoachJapan
#CoachBags



Contact:
Coach Customer Service Japan
0120-556-750
www.coach.com