A must-try! A compilation of the latest sweets for sweet lovers [Golden Week outing list]

May 3, 2017

Sweets always bring women joy and comfort. That's why checking out seasonal and new releases is a must! FASHION HEADLINE brings you a curated selection of the most popular sweets trends. They're all Instagram-worthy, so don't forget to take photos and share them.

New Opening!

World's First! Max Brenner's New Chocolate Pizza Bar Opens at Laforet Harajuku
Max Brenner's new, world-first, Max Brenner Chocolate Pizza Bar Laforet Harajuku opened at Laforet Harajuku on April 29th. This takeout specialty store offers customized chocolate pizzas. Choose from five different base pizzas, including milk chocolate and white chocolate, and add your favorite toppings.

Pierre Hermé Paris Aoyama reopens, enjoy freshly made desserts at "Heaven"
Pierre Hermé Paris Aoyama has reopened, reborn as a space with a boutique offering a wide selection of viennoiserie and baked goods, and "Heaven" where you can experience haute patisserie. On the second floor, they offer seasonal desserts à la lachette (plated desserts), and the boutique on the first floor has a counter where you can enjoy baked goods with coffee.

◇A must-see for matcha lovers! Seasonal "Matcha" Sweets

Flipper's, a soufflé pancake specialty store, introduces the fluffy "Miracle Pancake: Matcha Azuki"
Based on the concept of "the best dish," the "Miracle Pancake" is made with carefully selected ingredients and a simple method that makes the most of the natural power of the ingredients, resulting in a new fluffy texture and a new melt-in-your-mouth experience. Now available as "Matcha Azuki" (1,100 yen), it is a part of the popular "Miracle Pancake." This will be available as a limited-time menu item at all Flipper's soufflé pancake specialty stores until May 31st.

Toraya Cafe will be offering a seasonal "fruit parfait" using matcha pudding and soy milk ice cream
Toraya Cafe will be offering a "Matcha Fruit Parfait" (1,100 yen) made with rich matcha kudzu pudding, bean paste paste, and lemon-flavored soy milk ice cream until June 15th, and from April 14th to the end of June (planned), a "Matcha and White Bean Cake" (regular 2,400 yen, small 400 yen) made by baking a rare white bean paste mixed with matcha and white chocolate will be available for a limited time only.

Enjoy the new matcha shaved ice at Toraya Cafe An Stand Shinjuku
Toraya Cafe An Stand Shinjuku is holding a Golden Week pre-sale ahead of the release of its "An Paste Shaved Ice" on May 15th. Three flavors, "An Paste Shaved Ice [Matcha]," "An Paste Shaved Ice [Condensed Milk]" (650 yen each), and "An Paste Shaved Ice [Matcha Condensed Milk]" (750 yen), garnished with matcha syrup and a rich bean paste [Ogura An], are available exclusively at this store.

◇A roundup of spots where you can enjoy strawberry sweets!

From pancakes to buffets, there's an abundance of seasonal strawberry sweets [High-profile spots for all things strawberry!]
Hotels in the city center and cafes around town are holding fairs for sweets made with seasonal strawberries. We've picked out strawberry sweets from the Marble Lounge on the first floor of Hilton Tokyo, Hotel New Otani Makuhari, JS Pancake Cafe, Toraya Cafe Omotesando Hills branch, Aoyama branch, Toraya Cafe An Stand Shinjuku branch, all branches of soufflé pancake specialty store Flipper's, Shiseido Parlour Ginza Flagship Store Salon de Cafe, Frederic Cassel, and more.
辻あい子
  • Frederick Cassel's Strawberry Sweets
  • Pierre Hermé Paris Aoyama
  • Plated desserts at "Heaven"
  • Flipper's "Miracle Pancakes: Matcha and Azuki Beans"
  • Toraya Cafe's Matcha Fruit Parfait
  • Toraya Cafe An Stand Shinjuku Branch's "An Paste Shaved Ice [Matcha]"
  • Max Brenner Chocolate Pizza Bar Laforet Harajuku
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