POLA's skincare brand, B.A., strives for "vital beauty" and aims for even greater heights of beauty. Marking the brand's 30th anniversary, the brand released a new, evolved version of B.A. on August 21st.
In keeping with the anniversary, the packaging was specially designed in collaboration with world-renowned floral artist Azuma Makoto. The powerful floral art on the inside of the bottle's packaging resonates with B.A.'s commitment to "striving for ever greater heights, evolving and pioneering a new era." Of course, the packaging isn't the only new feature. This fifth-generation B.A. was born from extensive research by a team of elite researchers. While maintaining the original concept of eliminating yellowish dullness and maximizing skin's potential, the new product has been enhanced to "increase skin density and renew skin." The new B.A.'s signature effect is a "three-dimensional, radiant complexion" that combines elasticity and luminosity. The lineup consists of seven types: B.A Cleansing Cream (130g, 10,000 yen), Wash (100g, 10,000 yen), Massage Cream (90g, 12,000 yen), Lotion (120mL, 20,000 yen), Lotion (Half Size) (60mL, 11,000 yen), Milk (80mL, 20,000 yen), and Cream (30g, 32,000 yen). Refills for the lotion, milk, and cream will go on sale from October 7th. Sales are also steadily increasing at Isetan Shinjuku, where the product went on sale on the 16th ahead of the nationwide release. This is a skincare brand that people looking for not only youthful but also vibrant, anti-aging skin should try.