Following on from our "motivating" UV care recommendations, we'd like to recommend pinpoint recovery whitening products. We'll introduce two products that are easy to use and can be continued even on tired days or while traveling.

Dark spots and dullness first begin as a subtle change in color. Don't miss this opportunity and deal with it early. It's important to notice them at the root stage before they become a major problem.

Also, for the cheeks, which are exposed to the sun most on a daily basis, a smart beauty method is to proactively whiten them to prevent the effects of UV rays. While applying them to the entire face can be a hassle, using a cheek-only sheet is likely to be easy to continue.


◆White Shot SX 20g ¥12,000 / POLA

Among the whitening products released this spring, this medicated whitening serum has received high praise. If you accidentally sunburn and notice faint spots that look like they might be the cause of dark spots, try this product right away.

This product was developed using a new approach that focuses on the skin's "self-clearing function," which attempts to eliminate melanin on its own. The tube makes it easy to dispense the right amount, and its rich texture adheres firmly to problem areas. Its pinpoint-specific care is efficient, motivating you to continue using it every day.


◆Le Blanc Cheek Mask 7mL x 6 Set ¥10,000 / Chanel

This proactive whitening treatment is especially effective on cheeks, which are particularly prone to sunburn, and prevents dark spots and unpleasant pigmentation from forming. The sheet and serum components are kept separate, so you simply press the serum into the sheet before use to allow it to soak in.

Apply for about 5 minutes of cheek care 2-3 times a week. The cheek-only sheet allows for convenient "multitasking"—you can schedule a specific day of the week, like recording a TV show, and use it while you're busy using your smartphone. Even if you have a sheet mask, it's no use if you don't actually use it. Ease of use is also an important point when choosing a whitening product.


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