Starbucks announces first official ranking for "47 JIMOTO Frappuccino®" to celebrate 25 years since its launch in Japan

Jul 26, 2021
As part of the second part of Starbucks' 25th anniversary in Japan, Starbucks Coffee Japan Co., Ltd. launched the "47 JIMOTO Frappuccino®," a drink created by local partners (employees) with local customers in mind, on June 30, 2021. The drink has been extremely well-received, with approximately 2.5 million customers enjoying it in the first week of its release. To further express our gratitude to customers across Japan, we are holding the "47 JIMOTO Frappuccino® THANKS WEEK" at Starbucks stores nationwide (some locations excluded) starting July 28, 2021. During this period, customers who order a "47 JIMOTO Frappuccino®" will receive a complimentary customization item of their choice, allowing them to customize the flavor of the local product to their liking. Even for customers who have already tried it, this offer will make their second or third cup even more enjoyable, offering the chance to discover new surprises and flavors. Enjoy your personalized "47 JIMOTO Frappuccino(R)" while chatting with your partner at a nearby store.
(Note: The "47 JIMOTO Frappuccino(R)" may be sold out at some stores and unavailable.)


■ Discover the ultimate "47 JIMOTO Frappuccino(R)"! "47 JIMOTO Frappuccino(R) THANKS WEEK"

A first in Starbucks history, the "47 JIMOTO Frappuccino(R)" is packed with 47 different stories, each expressing gratitude to the local community and aspirations for the future. Since its release, it has been enjoyed by many local customers. During "47 JIMOTO Frappuccino(R) THANKS WEEK," customers who order a "47 JIMOTO Frappuccino(R)" will receive one complimentary customization item (for a fee). Why not take this opportunity to chat with a partner at your local store and find the perfect drink? Our partners, who are experts on the approximately 170,000 customization options, will be showcasing the ultimate customization options for our local "47 JIMOTO Frappuccino®."


"47 JIMOTO Frappuccino® THANKS WEEK" Overview
■ Period: Wednesday, July 28, 2021 to Tuesday, August 3, 2021
■ Participating Stores: Starbucks stores nationwide (some stores excluded)
■ Contents: "47 When you order a "JIMOTO Frappuccino®," you will receive one free, paid customization item.
*The "47 JIMOTO Frappuccino®" may be sold out at some stores and may not be available.
*Products other than the "47 JIMOTO Frappuccino®" are not eligible.
*Customization orders for the "47 JIMOTO Frappuccino®" are not accepted via Mobile Order Pay, so they are not eligible for this campaign.


Announcement! 6 Recommended Customizations to Enhance Your "47 JIMOTO Frappuccino®"

We'll introduce recommended regional customizations that you can only enjoy with the "47 JIMOTO Frappuccino®."

#11 SAITAMA "Saitama Colorful Strawberry & Citrus Frappuccino(R)"
Saitama-exclusive customization “Scorching hot mango”


This colorful Saitama-exclusive customization changes the citrus base to a mango base, allowing you to enjoy a fruity, tropical taste. The yellow and red strawberry sauce represent our partner's passionate love for their hometown. This is a drink you'll want to enjoy, especially in Saitama, where sunny days continue and scorching heat can be expected.
*This customization is only available in Saitama Prefecture. Similar customizations are not available for other products.
*Less than 5% strawberry juice

#13 TOKYO "Tokyo Origin Coffee Jelly Caramel Frappuccino(R)"
Tokyo-exclusive customization “Rich Cream”


The Tokyo-exclusive customization replaces the blended iced coffee base with an increased amount of rich cream made from fresh milk, and is finished off by blending in white chocolate-flavored syrup. This drink allows you to enjoy the combination of a rich ice cream-like base, caramel, and coffee jelly.

#14 KANAGAWA "Kanagawa Summer Blue Cream Frappuccino(R)"
Kanagawa's recommended customization: “Midsummer Double Citrus“


With summer in full swing, Kanagawa's recommended customization, which is like the sparkling sunlight, is to add the citrus pulp that is topped on top of the whipped cream to the inside of the cup. The combination of a gentle milk-flavored base, whipped cream, and sweet and sour citrus pulp creates a fruity taste.

#23 AICHI "Aichi Delicious Anko Coffee Frappuccino(R)"
Aichi-exclusive customization “Matcha Kintoki?!”


Enjoy the ultimate combination of matcha, bean paste, and cream with this Aichi-exclusive customization, which combines a matcha-flavored base with whipped cream and bean paste, creating a flavor similar to milk Uji Kintoki. Chocolate chips are added to the base for a fun texture, making this a drink that will have you exclaiming, "Delicious!" without even realizing it.
*Coffee is not used in the Aichi-exclusive customization.
*This customization is only available in Aichi Prefecture. Matcha cannot be added to other products.

#27 OSAKA "Osaka Meccha Fruit Cream Frappuccino(R)"
Recommended Osaka customization: Meccha Meccha Fruit


Osaka's recommended customization, which allows you to fully enjoy the taste of fruit, is a drink that has a base that tastes like mixed juice and the addition of popular citrus pulp, allowing you to enjoy the texture as well. Please enjoy the taste of "Meccha Meccha Fruit," which is even fruitier than "Meccha Fruit."

#40 FUKUOKA "Fukuoka Yamecha Yaken Frappuccino(R)"
Fukuoka-exclusive customization: Chikappa Strong Yamecha


This Fukuoka-exclusive customization doubles the amount of Yamecha blended and replaces non-fat milk with Starbucks Milk, allowing you to fully enjoy the rich, fragrant combination of Yamecha and milk. The natural sweetness and rich flavor of Yamecha combine with whipped cream and white chocolate-flavored syrup for a milky finish.
*This customization is only available in Fukuoka Prefecture.


Starbucks' first official ranking! Various rankings for the "47 JIMOTO Frappuccino(R)" announced!

The "47 JIMOTO Frappuccino(R)," a first in Starbucks history, has been extremely well-received since its release, enjoyed by many local customers. We'll take a closer look at the reasons for its popularity! We'll present a ranking that unravels the key points of its popularity. *The "47 JIMOTO Frappuccino(R)" may be sold out at some locations.

★Ranking of prefectures that became a hot topic on social media before the release of the "47 JIMOTO Frappuccino(R)"


★Ranking of prefectures that saw the most orders of the "47 JIMOTO Frappuccino(R)" on the first day of release


★Ranking of prefectures that see the most customized "47 JIMOTO Frappuccino(R)" being drunk


★Ranking of prefectures with the most orders for coffee-based "47 JIMOTO Frappuccino(R)"


★Ranking of prefectures with the most orders for tea-based "47 JIMOTO Frappuccino(R)"
(Tea-based: including matcha, Japanese tea, and other teas)


★Ranking of prefectures with the most orders for chocolate-based "47 JIMOTO Frappuccino(R)"


★Ranking of prefectures with the most orders for fruit and vegetable-flavored "47 JIMOTO Frappuccino(R)"


★Ranking of prefectures with the most orders for "47 JIMOTO Frappuccino(R)" products using Japanese ingredients


★Ranking of prefectures with the most orders for "47 JIMOTO Frappuccino(R)" citrus flavored products


★East vs. West! Ranking of prefectures with the most popular 47 JIMOTO Frappuccino(R) orders in each area of Eastern and Western Japan
Eastern Japan:

Western Japan:

*Rankings are based on data from June 30th, 2021 to July 14th, 2021.

Product details for each prefecture can be found here:
https://www.starbucks.co.jp/cafe/jimoto_frappuccino/
Select a prefecture from the drop-down menu on the top page to view details for that region. Price: Tall ¥669 (for takeout) / ¥682 (for in-store consumption) Sales Period: June 30 (Wed) - August 3 (Tue), 2021 *Available while supplies last Available at: Starbucks stores nationwide (some locations excluded) *Each product is sold in its respective prefecture (Please note that sales areas may change if the product is re-released in the future.) Starbucks will continue to evolve, providing added-value Starbucks experiences driven by the power of coffee to connect people, so that we can continue to earn your patronage as an essential daily brand that enriches and energizes your lives for the next 25 years and beyond.

◆Starbucks Coffee Japan Co., Ltd. https://www.starbucks.co.jp/
Starbucks Coffee Japan Co., Ltd. opened its first store in Ginza, Tokyo in 1996. Currently, Starbucks operates more than 33,000 coffee stores in 83 countries worldwide and 1,637 stores across Japan's 47 prefectures (including licensed stores as of the end of March 2021). Under its mission of "enriching and invigorating people's hearts—one customer, one cup of coffee, and one community," approximately 40,000 partners (employees) provide human connections and heartwarming moments through a cup of coffee. On February 28, 2019, the company opened its fifth global location, Starbucks Reserve® Roastery Tokyo.




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PR TIMES
  • Ranking of prefectures that were trending on social media before the release of the "47 JIMOTO Frappuccino®"
  • Ranking of prefectures with the most orders for the 47 JIMOTO Frappuccino® on its first day of release
  • Ranking of prefectures where the most customized "47 JIMOTO Frappuccino®" is consumed
  • Ranking of prefectures with the most orders for "47 JIMOTO Frappuccino®" coffee-based products
  • Ranking of prefectures with the most orders for tea-based "47 JIMOTO Frappuccino®" products (Tea-based: including matcha, Japanese tea, and other teas)
  • Ranking of prefectures with the most orders for chocolate-based "47 JIMOTO Frappuccino®" products
  • Ranking of prefectures with the most orders for fruit and vegetable flavored "47 JIMOTO Frappuccino®" products
  • Ranking of prefectures with the most orders for "47 JIMOTO Frappuccino®" products using Japanese ingredients
  • Ranking of prefectures with the most orders for citrus-flavored "47 JIMOTO Frappuccino®" products
  • East vs. West! Ranking of prefectures with the most orders for the 47 JIMOTO Frappuccino® in East and West Japan (East Japan)
  • East vs. West! Ranking of prefectures with the most orders for the "47 JIMOTO Frappuccino®" in East and West Japan (West Japan)
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