Millefeuille comes in seven different flavors! Report on Frederic Cassel's new product launch event, from Christmas to Valentine's Day

Oct 9, 2016

Frederic Cassel, a Fontainebleau, France-based pastry chef and chocolatier active around the world, held a new product launch event on October 4th. The launch marked the first public unveiling of their new collection, spanning from Christmas 2016 to Valentine's Day 2017. The "Inspiration" Fall/Winter collection, which presents new products on a monthly basis, features Frederic Cassel's signature Mille-feuille Fingers, Macarons, and Saint-Honoré, as well as Petit Merveilles, a first for Frederic Cassel: a meringue petit gateau. While the Mille-feuilles are too delicate to eat with a fork, they are made to fit in the palm of your hand, and the Merveilles are also bite-sized, allowing you to fully enjoy the flavors in one bite. Each of these four items in the lineup is inspired by a monthly theme ingredient. October is agrume (citrus), November is caramel, and December is a holiday season, followed by chestnuts in January, chocolate in February, and coffee in March.

The 2017 edition of Galette des Rois features a work by French sculptor François-Xavier Lalanne as the fève, which changes every year. This was made possible due to Cassel's family friendship. There are two types of sheep that are representative of Lalanne's work, and each set comes with one of five varieties and a crown. In addition to the classic "Traditionnelle," 2017 also features "Caramel Pomme," which is released only every year. Continuing on from the inspiration, "Mille-feuille" has also been introduced to the Galette des Rois. As a homage to Lalanne, it contains rum jelly, which was his favorite.

In 2016, the French Ministry of Economy, Finance and Industry awarded the company the EPV (Intangible Cultural Heritage) designation, which is given to outstanding industrial and handicraft companies that preserve and promote traditional crafts in France. Previous recipients of this award include Hermès and Baccarat, and Mr. Cassel commented, "We are extremely honored to receive this award."

Champagne was served at the presentation venue, sponsored by Duval-Leroy.
北本祐子
  • The Millefeuille Finger comes in a variety of flavors that change monthly, and costs 756 yen.
  • Inspired by "Saint Honore" (756 yen).
  • Three "Petit Merveilles" cost 648 yen.
  • Frederick Cassel takes his own portion.
  • "Confiture de Noel" will be on sale from the end of November.
  • "Foret Noir" sold at Mitsukoshi Ginza (front of photo, 3,564 yen) and "Manjari" sold exclusively at Seibu Ikebukuro Main Store (back of photo, 5,400 yen)
  • "Boule de Neige" (8,640 yen) is a Christmas cake modeled after a snow globe, sold exclusively at Isetan Shinjuku.
  • Galette des Rois' Millefeuille (1,512 yen) will be on sale for a limited time from December 26th to January 9th, 2017.
  • Millefeuille appears in seven different flavors! Report on Frederic Cassel's new product launch event from Christmas to Valentine's Day
  • During the Valentine's season, Frederic Cassel will be releasing the "Coffret Mille-feuille," a chocolate version of its specialty, the mille-feuille.
  • Frédéric Cassel and Deville Anthony of Duval-Leroy
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