Mint Designs' first kids' collection is born. Reflecting the iconic patterns and main collection.

Milk Japon's select shop in Omotesando Hills. Gifts for children from all over the world.

For the adults of the future: Kids' T-shirts designed by Mina Perhonen, Muveil, and others on sale exclusively at Shinjuku Isetan

A new corner where parents and children can enjoy fashion together opens on the Isetan baby and children's floor

Transit Produce's "Juice Stand for Parents and Children" opens at Isetan Shinjuku. Akira Minagawa designs the logo.

The remodeling of the Shinjuku Isetan baby and children's floor has been completed. What is the recommended course for a day of fun?

Children's learning project "Cocoiku" starts trial enrollment. Leading instructors from various fields teach in a program that fosters creativity.

Limited edition Steiff bears dressed in BAPE and Liberty designs are available at Shinjuku Isetan.

"Latte Chanomama," a cafe for parents and children, has opened at Shinjuku Isetan. A wide variety of menu items using seasonal vegetables and fruits are available.

Shinjuku Isetan's children's floor has been renovated. Emphasis on "child-rearing scenes" and "parental values," and consultations for pre- and post-natal concerns are also available.

Armani Junior collaborates with picture book authors to release first animal stories

Being able to fail safely fosters creativity -- Daiya Aida 2/2 [INTERVIEW]

Modern Media: Stationery -- Daiya Aida 1/2 [INTERVIEW]

Ralph Lauren Kids' Shop opens at Shinjuku Isetan for a limited time

Baby brand nanan opens first Japanese store in Ginza, offering total baby room coordination

A bear and a penguin next to a crocodile. Lacoste's limited edition Christmas kids' items are here!