Nanan, the Italian baby products brand, has opened its first Japanese street-level store in Ginza.

The store offers a wide selection of baby goods, including furniture, interior décor, apparel, and accessories. The designs are simple yet charming, and multiple series allow you to coordinate a baby's room from start to finish. Cute bear characters like "Puccio" and "Tutto" are sure to become a baby's first friends.

Meticulous attention is also paid to infant safety, with standards exceeding EU international safety standards. Their items, which combine Italian design with safety, are beloved by numerous celebrities, including actresses and AC Milan players.

At the Nanan Ginza flagship store, apparel and merchandise are sold on the first floor, and furniture and other items are sold on the basement floor. Small items presented in adorable boxes make perfect gifts. The opening reception was attended by owner and designer Franca Mantana and her daughter, marketing director Richa Angeli, who came to Japan. Other attendees included models Yu Fujii, Nanae Ibukata, Erena, and Nina Ito, as well as fashion producer Koji Uematsu.