HAPPY HOME KITCHEN, a juice stand created by Transit General Office, will open on March 4th in the West Park section of the baby and children's section on the 6th floor of the main building of Isetan Shinjuku.

West Park will promote things and activities related to children's meals, sleep, and bathing under the theme of "Enjoy food! Get a good night's sleep! Enjoy bath time!" It aims to support healthy physical and mental growth and encourage children to think about their own health. To encourage a fun bath time, the stand will offer bath salts by weight and a new juice stand where children can choose their own juices.

HAPPY HOME KITCHEN is a juice stand where children and adults can "see," "eat," and "feel" happy together, and it also has an eat-in space. Based on the theme of "Enjoy food!", all of the menu items are original and developed. The store will offer fruit drinks made with fruit mixed with vegetables that children don't like, as well as rice flour fruit sandwiches. Also making its Tokyo debut is the rich "Ideboku Soft Serve Ice Cream," made with milk from the "Ideboku" farm in Fujinomiya, Shizuoka Prefecture. The store's logo, designed by Akira Minagawa of mina perhonen, features a cute bird illustration with the "HAPPY HOME KITCHEN" logo. Other items available include a tote bag (6,900 yen), pouch (2,900 yen), and apron (4,300 yen for adults, 3,300 yen for children) featuring the original logo. The floor manager commented, "Since the rooftop is nearby, I recommend taking out on a sunny day and enjoying the view of the Shinjuku skyline."