BPQC, a brand that proposes a high-quality lifestyle for intelligent consumers, will begin rolling out its Fall/Winter 2016 collection on August 24th. Starting this season, the brand has added rich colors that evoke the changing of the seasons to its lineup, which previously focused on achromatic colors. Content in line with this worldview will also be posted on its website (WWW.BPQC.JP ).
For Fall/Winter 2016, BPQC is proposing a style that is cool yet somehow feminine. Even within basic items, BPQC's idea of "comfort" is expressed through design, function and price.
A wardrobe essential, this minimalist white cotton slim-fit shirt (11,000 yen) is sewn in a factory in Yamagata. The yoke is sewn with a gentle curve, allowing for comfortable shoulder movement. Furthermore, the shirt's sides are sewn with a super-fine felled seam, a technique used in men's shirts, making it soft against the skin, and the attention to detail for women who know their stuff is evident everywhere.
A cotton shirt (¥11,000) that strikes the perfect balance between feminine and cool.
Also noteworthy is the gabardine trench coat (¥69,000), crafted with the utmost craftsmanship of Japanese artisans, elevating your fall look. With over 200 steps, each one is carried out with the highest quality, resulting in a dignified silhouette and a distinctive look. Thanks to the expert ironing and sewing techniques of a factory that produces trench coats for various fashion houses both in Japan and overseas, this "Japanese trench coat" is a coat you'll want to wear for years to come.
A "Japanese Trench Coat" (¥69,000) crafted through over 200 processes
BPQC's best-selling moccasin shoes (¥10,000-¥11,000) are also getting a new color boost for fall and winter. Crafted in a Kobe factory using soft, vibrantly colored domestic cowhide, these moccasin shoes feature cushioned insoles and a 3cm heel for a comfortable fit, ensuring a comfortable lifestyle.
Moccasin Shoes (¥10,000-¥11,000), one of BPQC's best-selling items, are made in their Kobe factory.
To kick off the Fall/Winter 2016 season, BPQC will open a pop-up shop in the Gallery Square on the second floor of the Isetan Tachikawa store from August 24th to 29th, showcasing "Life with BPQC." The shop will offer a selection of outerwear, knitwear, shirts, pants, skirts, shoes, and more from BPQC's Fall/Winter 2016 collection, perfect for capturing the changing seasons, as well as essential household goods and living accessories.
Also, on the same day, the BPQC website was revamped. Now, you can enjoy the worldview that BPQC proposes, where sensibility and elegance coexist, even online. Images of all BPQC items being worn will also be posted, expanding your styling options.
The website has also been revamped as a place where you can experience BPQC's philosophy.
Going forward, the website will share seasonal looks, the "stories" behind the creations, and the lifestyles of people who share BPQC's worldview. It will be positioned as a place where people can experience the BPQC philosophy.
BPQC is a private brand launched in 2000 by the late Fujimaki Yukio, who was a buyer at Isetan at the time. In 2014, Murakami Kaie of SIMONE INC. was appointed creative director, and the brand was rebranded to offer comfort basics that align with the values and lifestyles of modern, intelligent consumers. BPQC items are currently available in 73 stores across Japan.
