Japanese fashion brand Onitsuka Tiger offers a contemporary collection that blends fashion and sports, heritage and innovation.
The Fall/Winter 2021 collection draws inspiration from the majestic winter scenery of the Himalayan Mountains and the trekking and hiking boom of the 1970s.
This season, Andrea collaborated with Toyoki Adachi, designer and art director of the textile graphic brand "nowartt," to create graphics that are incorporated into collection pieces. Combining two opposing concepts—vintage x art, analog (hand-drawn) x digital—these textile graphics are featured on classic tracksuits, down jackets, and backpacks. This collection reflects Onitsuka Tiger's origins in lifestyle technology, specializing in functionality, and the brand's aesthetic, characterized by meticulous craftsmanship and design details. Key items in the collection include fleece, excellent for winter warmth, and a nylon series featuring a blend of eye-catching neon colors and unique, intricate embroidery. Minimalist designs are also showcased for creative styling. Puffer coats and striped jackets and dresses create a streamlined, modern vibe. The footwear lineup features the latest models, blending elements from Onitsuka Tiger's archives with contemporary design. This season, Onitsuka Tiger, beloved around the world, will feature a diverse lineup of unique designs, including boots with excellent grip that evoke the image of clinging to and climbing even the steepest of mountains, likening urban life (metropolitan mentality) and modern society to a mountain. Based on the trekking shoes that first appeared in 1966, the "HMR PEAK TRAINER" has been updated in design and functionality for modern lifestyles. Other upcoming models include the "MOAGE CO" and "MOAGE MO", which combine a classic design with a modern and stylish feel, and the "BIG LOGO TRAINER PUFFED", which features a striking Onitsuka Tiger stripe that extends all the way to the outer sole.
#OnitsukaTiger
■Toyoki Adachi
nowartt Art Director & Designer / OTHERWISE Creative Director
In 2001, he founded the design firm OTHERWISE, which focuses on graphic design and textile design, and is based on an expression that combines analog (hand-drawn) and digital. He provides designs primarily to apparel brands both in Japan and overseas. He has provided designs to over 400 brands. In 2012, Andrea Pompilio launched the textile graphic brand nowartt, which incorporates heritage and modern art, and has collaborated with a variety of genres. In 2021, he launched a new sustainable textile graphic brand, nowartt Piece of The EARTH, while maintaining his worldview of "harmony with nature." He is currently the art director and designer of nowartt and creative director of OTHERWISE. ■Andrea Pompilio
Creative Director of Onitsuka Tiger
Born in Italy. Raised in an environment where his father was an architect, his mother was a painter, and his grandmother ran a boutique, Andrea Pompilio dreamed of becoming a fashion designer from an early age. He studied fashion at the University of Fine Arts in Pesaro and the Marangoni Institute in Milan, and after gaining experience at famous brands, he launched his signature brand in the fall/winter of 2011. After collaborating with Onitsuka Tiger, he was appointed creative director, a position he holds to this day. Onitsuka Tiger Official Website: www.onitsukatiger.com WEB MAGAZINE: www.onitsukatigermagazine.com Facebook: @OnitsukaTiger Twitter: @OnitsukaTiger Instagram: @onitsukatigerofficial
Click here for company press release details
The Fall/Winter 2021 collection draws inspiration from the majestic winter scenery of the Himalayan Mountains and the trekking and hiking boom of the 1970s.
This season, Andrea collaborated with Toyoki Adachi, designer and art director of the textile graphic brand "nowartt," to create graphics that are incorporated into collection pieces. Combining two opposing concepts—vintage x art, analog (hand-drawn) x digital—these textile graphics are featured on classic tracksuits, down jackets, and backpacks. This collection reflects Onitsuka Tiger's origins in lifestyle technology, specializing in functionality, and the brand's aesthetic, characterized by meticulous craftsmanship and design details. Key items in the collection include fleece, excellent for winter warmth, and a nylon series featuring a blend of eye-catching neon colors and unique, intricate embroidery. Minimalist designs are also showcased for creative styling. Puffer coats and striped jackets and dresses create a streamlined, modern vibe. The footwear lineup features the latest models, blending elements from Onitsuka Tiger's archives with contemporary design. This season, Onitsuka Tiger, beloved around the world, will feature a diverse lineup of unique designs, including boots with excellent grip that evoke the image of clinging to and climbing even the steepest of mountains, likening urban life (metropolitan mentality) and modern society to a mountain. Based on the trekking shoes that first appeared in 1966, the "HMR PEAK TRAINER" has been updated in design and functionality for modern lifestyles. Other upcoming models include the "MOAGE CO" and "MOAGE MO", which combine a classic design with a modern and stylish feel, and the "BIG LOGO TRAINER PUFFED", which features a striking Onitsuka Tiger stripe that extends all the way to the outer sole.
#OnitsukaTiger
■Toyoki Adachi
nowartt Art Director & Designer / OTHERWISE Creative Director
In 2001, he founded the design firm OTHERWISE, which focuses on graphic design and textile design, and is based on an expression that combines analog (hand-drawn) and digital. He provides designs primarily to apparel brands both in Japan and overseas. He has provided designs to over 400 brands. In 2012, Andrea Pompilio launched the textile graphic brand nowartt, which incorporates heritage and modern art, and has collaborated with a variety of genres. In 2021, he launched a new sustainable textile graphic brand, nowartt Piece of The EARTH, while maintaining his worldview of "harmony with nature." He is currently the art director and designer of nowartt and creative director of OTHERWISE. ■Andrea Pompilio
Creative Director of Onitsuka Tiger
Born in Italy. Raised in an environment where his father was an architect, his mother was a painter, and his grandmother ran a boutique, Andrea Pompilio dreamed of becoming a fashion designer from an early age. He studied fashion at the University of Fine Arts in Pesaro and the Marangoni Institute in Milan, and after gaining experience at famous brands, he launched his signature brand in the fall/winter of 2011. After collaborating with Onitsuka Tiger, he was appointed creative director, a position he holds to this day. Onitsuka Tiger Official Website: www.onitsukatiger.com WEB MAGAZINE: www.onitsukatigermagazine.com Facebook: @OnitsukaTiger Twitter: @OnitsukaTiger Instagram: @onitsukatigerofficial
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
