Onitsuka Tiger opened its first European Red Concept Store on May 27th on Neal Street, located in the Seven Dials district in the vibrant heart of London's Covent Garden.
Courtesy of Onitsuka Tiger
The Red Concept Store, which opened in 2024 to mark the brand's 75th anniversary, offers a variety of heritage styles, with a focus on Onitsuka Tiger's signature model, the MEXICO 66™. Designed under the supervision of Studio Dini Cataldi, the architectural firm led by Philippe Dini and Gianluca Cataldi, the store is based on an architectural concept that blends the brand's Japanese heritage with a modern urban aesthetic.
Courtesy of Onitsuka Tiger
The single-floor retail space is enveloped in a vibrant Onitsuka Tiger red, inspired by the Japanese cherry blossom. Design elements such as clean lines, modular 3D structures, and sharp geometric patterns echo the minimalism of Japanese architecture, while polished red and black mirrors elevate the overall interior.
A wide variety of products are displayed against a monolithic black concrete display wall and free-standing red glass units that resemble a mesmerizing art installation. The matte black fixtures and white ceiling light boxes create a strong contrast with the bold red, increasing the visibility of the in-store products.
Courtesy of Onitsuka Tiger
A wide variety of products are displayed against a monolithic black concrete display wall and free-standing red glass units that resemble a mesmerizing art installation. The matte black fixtures and white ceiling light boxes create a strong contrast with the bold red, increasing the visibility of the in-store products.
"MEXICO 66™ NM" £295/Courtesy of Onitsuka Tiger
To commemorate the store opening, the Covent Garden store will also be releasing a limited edition model, "MEXICO 66™ NM" (NIPPON MADE series).In addition to the "Red Collection" made up of Onitsuka Tiger's signature items, the new store will offer a rich and extensive product lineup, from bags and accessories to the NIPPON MADE collection.
Courtesy of Onitsuka Tiger
In addition, Onitsuka Tiger has partnered with Crown & Anchor, a popular local pub located across from the new store, to regularly host an authentic British pub called Onitsuka Tiger Tavern. At the opening reception, in collaboration with Suntory, guests can enjoy special cocktails made using Suntory whiskey Toki™ paired with Japanese fusion finger food. Onitsuka Tiger Tavern will be open until May 30, 2025.
#OnitsukaTiger
Onitsuka Tiger
Japanese fashion brand Onitsuka Tiger continues to release collections that combine innovative design, comfort, and fashion. The brand's approach expresses respect for tradition and contemporary design, and its refined designs are realized through craftsmanship that pays attention to quality and detail. It aims to constantly provide new value and be close to those seeking "new luxury."
Courtesy of Onitsuka TigerThe Red Concept Store, which opened in 2024 to mark the brand's 75th anniversary, offers a variety of heritage styles, with a focus on Onitsuka Tiger's signature model, the MEXICO 66™. Designed under the supervision of Studio Dini Cataldi, the architectural firm led by Philippe Dini and Gianluca Cataldi, the store is based on an architectural concept that blends the brand's Japanese heritage with a modern urban aesthetic.
Courtesy of Onitsuka TigerThe single-floor retail space is enveloped in a vibrant Onitsuka Tiger red, inspired by the Japanese cherry blossom. Design elements such as clean lines, modular 3D structures, and sharp geometric patterns echo the minimalism of Japanese architecture, while polished red and black mirrors elevate the overall interior.
A wide variety of products are displayed against a monolithic black concrete display wall and free-standing red glass units that resemble a mesmerizing art installation. The matte black fixtures and white ceiling light boxes create a strong contrast with the bold red, increasing the visibility of the in-store products.
Courtesy of Onitsuka TigerA wide variety of products are displayed against a monolithic black concrete display wall and free-standing red glass units that resemble a mesmerizing art installation. The matte black fixtures and white ceiling light boxes create a strong contrast with the bold red, increasing the visibility of the in-store products.
"MEXICO 66™ NM" £295/Courtesy of Onitsuka TigerTo commemorate the store opening, the Covent Garden store will also be releasing a limited edition model, "MEXICO 66™ NM" (NIPPON MADE series).In addition to the "Red Collection" made up of Onitsuka Tiger's signature items, the new store will offer a rich and extensive product lineup, from bags and accessories to the NIPPON MADE collection.
Courtesy of Onitsuka TigerIn addition, Onitsuka Tiger has partnered with Crown & Anchor, a popular local pub located across from the new store, to regularly host an authentic British pub called Onitsuka Tiger Tavern. At the opening reception, in collaboration with Suntory, guests can enjoy special cocktails made using Suntory whiskey Toki™ paired with Japanese fusion finger food. Onitsuka Tiger Tavern will be open until May 30, 2025.
Onitsuka Tiger Covent Garden Red Concept Store
Address: 14-16-18 Neal Street, Covent Garden, London WC2H 9LY
Tel: +44 (0)20 3808 5596
Opening Hours:
Monday - Friday: 10:00 - 20:00
Saturday: 10:00 - 20:30
Sunday: 12:00 - 18:00
Address: 14-16-18 Neal Street, Covent Garden, London WC2H 9LY
Tel: +44 (0)20 3808 5596
Opening Hours:
Monday - Friday: 10:00 - 20:00
Saturday: 10:00 - 20:30
Sunday: 12:00 - 18:00
#OnitsukaTiger
Onitsuka Tiger
Japanese fashion brand Onitsuka Tiger continues to release collections that combine innovative design, comfort, and fashion. The brand's approach expresses respect for tradition and contemporary design, and its refined designs are realized through craftsmanship that pays attention to quality and detail. It aims to constantly provide new value and be close to those seeking "new luxury."
