8,000 pyramids welcome! New LAILA store in Omotesando and 7x7 opening in Shibuya at the same time

Jul 26, 2013

Two vintage select shops will open on the 27th at 1-5-11 Shibuya, Shibuya Ward, Tokyo. Seven by Seven (7x7) will occupy the first floor of a fully renovated Showa-era building, while LAILA TOKIO will occupy the second floor. A preview event was held prior to the opening. 7x7 is a men's shop featuring vintage clothing and accessories primarily sourced by director Junya Kawakami in San Francisco. "There's something about good clothing that you can feel the moment you touch the fabric," he says, offering his signature items. In addition to some new items, the store also offers reworked vintage pieces. Dickies pants, originally used in Hollywood film costumes, have been reconstructed at a jeans factory in Okayama to prevent the center crease from shifting. British military camouflage jackets have been further reworked. Each garment for sale also has the shop's brand tag stitched onto it. "I collect items that I don't want to simply call vintage or used clothing. I want to propose a different scale for the value of items. That's why I use the 7x7 tag. Good clothes are always good. I think it's boring to restrict things to collections and seasons," says Kawakami.

Laila Tokyo on the second floor is a new store for LAILA VINTAGE, a vintage shop in Omotesando run by director Hashiura. Artist and designer Kimura Koichiro, who designed the interior, said, "I did something bold. I was able to create an atmosphere of playfulness." The shop space is lined with 8,000 pyramids, Kimura's signature motif, lining the ceiling and walls, and the floor is illuminated, creating a contrasting feel to the 7x7 design. The lineup includes rare items such as deadstock knitwear from SEDITIONARIES, 90s items from Helmut Lang, and the cultural magazine Purple, published before it was split into two magazines, Fashion and Journal. The shop also carries its original brands, Refabric and Lyra Tokyo. Refabric is a collection of reconstructed vintage pieces, offering items such as mink coats customized for the modern era and stoles made from hand-embroidered fabrics from brands like Saint Laurent. Lyra Tokyo produces basic shirts, with attention to detail, such as the use of bar closures to reinforce the side hems. This mix of old and new items completes the shop space. Hashiura says, "Rather than presenting it as a vintage shop, I want to present it as a new concept shop. By displaying old items within a unique worldview and theme, they can be revived as new fashion. That's what I want to propose."

Opening hours are from 11:30am to 8pm on both days. Open every day.
編集部
  • In addition to clothing, they also sell miscellaneous goods. In the foreground is Kimura's miscellaneous goods brand "Maison Koichiro Kimura"
  • LAILA TOKIO on the second floor. 8,000 pyramids make up the space.
  • Lewis Leathers riders and Ungaro blouses are displayed alongside the original brand "refabric."
  • Seditionaries deadstock knitwear
  • The beams are from the existing structure, and were painted to achieve a matte finish similar to that of plaster.
  • Helmut Lang collection from the 90s. All unique pieces
  • A clutch bag from "refabric" made from a remade mink coat
  • Hand-embroidered "refabric" scarves and LAILA TOKIO original shirts
  • torso display
  • The first floor is 7x7. In contrast to the second floor, it is a simple space.
  • Green peeks out from the opening
  • They sell secondhand clothes and miscellaneous goods purchased from San Francisco.
  • Rockport shoes that Kawakami is interested in
  • British military camouflage jacket further vintage processed
  • Dickies pants used in the movie costumes
  • The facade is a renovated Showa-era building.
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