
Musician, model, and designer Meg has launched the nursing wear brand "BAW." Based on the concept of "staying cute even after becoming a mother," the brand offers simple dresses in a wide variety of colors. Four types of dresses—two-tone, basic, floral, and maxi—are available through the website of her own cosmetics brand. The designs and specifications respond to feedback from moms who say things like, "I want something simpler and more mature," "There are maternity dresses, but it's hard to find cute nursing dresses," and "I want to wear maxi dresses because they're cute, but having to tuck them up is a pain." The nursing openings, which come into contact with baby's skin, are made with organic cotton. The dresses are sewn without buttons or other attachments to prevent damage to baby's skin. Each dress comes with a tote bag large enough to carry everyday essentials. MEG commented about "BAW": "I'm not a mom yet, but I've got a lot of friends who are moms, so I created it while listening to all of their opinions." The collection has already become a hot topic on social media, with some colors already selling out.















