
The H&M and Balmain collaborative collection, "Balmain x H&M," was held on Wall Street in New York City.
The runway show, held in a futuristic subway-themed venue, featured a sneak peek at the campaign music video featuring model and actress Kendall Jenner. A dance crew enthralled the crowd as the show kicked off. Models on the runway included Gigi and Bella Hadid, Jourdan Dunn, Alessandra Ambrosio, Karlie Kloss, Jessica Stam, and Joan Small.
Furthermore, the Backstreet Boys made a surprise appearance after the fashion show for an exclusive live performance. Guests, including Alexa Chung, Kylie Jenner, Diane Kruger, and Rosie Huntington, celebrated the collection's launch in a '90s-inspired venue well into the night. The collection will be available in 250 stores worldwide, and in Japan it will be available exclusively at six stores from November 5th: H&M Ginza, Harajuku, Shibuya, Shinjuku, Nagoya Matsuzakaya, and Shimbashi.












































































































