The collaborative collection between H&M and Parisian fashion house BALMAIN debuted on the red carpet at the Billboard Music Awards on May 17th. BALMAIN, the French luxury brand founded in 1945, was selected as H&M's partner for this fall's designer collaboration. Under the leadership of young creative director Olivier Rousteing, the brand offers a wide range of items, from apparel to shoes and scarves. On the red carpet at the Billboard Music Awards on the 17th, models Kendall Jenner and Jourdan Dunn, friends of Olivier Rousteing, debuted the collection. The items will be available in approximately 250 stores worldwide and on the brand's official online store from November 5th. Currently, information can be shared by posting comments on social media with the hashtag "#HMBALMAINATION."

Regarding this collaboration, Olivier Rousteing said, "By collaborating with H&M, I can invite many people into the world of BALMAIN, give them the opportunity to own these dream items, and create a global #HMBalmaination. This hashtag represents a movement of unity. For me, this collaboration felt very natural."