Shu Uemura will debut its new annual collection, "Shu Uemura Vision of Beauty." The theme of the first installment of the collection, created by International Artistic Director Uchide Kadoyasu, is "Brave Beauty," which means "celebrating the strong, bold, and fearless brave women of today." The limited-edition eyeshadow palette, "Eye Palette" (6,500 yen), combines six easy-to-use colors that allow for easy gradation and one vivid color. It was born from Uchide's suggestion that "simply adding bold, vivid colors to your usual makeup routine might lead to unexpected makeup looks." Other highlights include the popular "Gel Pencil Eyeliner," now available in three limited-edition colors: the "Lasting Soft Gel Pencil" (2,200 yen). Also available are six limited-edition colors of "Rouge Unlimited" (3,000 yen), known for its vibrant color and lip care benefits, and four limited-edition colors of "Satin Radiant Stick" (4,800 yen), a highlighter and blush that creates a three-dimensional effect. Also emblematic of the collection is the "Brave Beauty Face Studs" (2,200 yen), facial jewelry with a gold and silver stud motif. The "Brave Beauty (false eyelashes)" (2,500 yen) feature voluminous eyelashes made with baby feathers for a soft look, while the metal chain at the base adds a cool, edgy touch.

In addition, "Vision of Beauty Vol.1 Brave Beauty Artist Edition" (40,000 yen), which contains three types of eyelashes "Couture Lash" and a visual book featuring original photographs of Uchide in a premium box, will be released in stores only, with only 500 sets available worldwide.

At the presentation held at Roppongi Hills, eight makeup artists, including Uchide, put on a makeup show, expressing the world of Brave Beauty with their own makeup looks.