Shu Uemura held a pre-release party on the 14th at Mado Lounge, a restaurant in Roppongi Hills, Tokyo, ahead of the release of its third collaborative collection with photographer and film director Mika Ninagawa, "mika for shu in Beauty Wonderland." Ninagawa, who was also present at the event, commented, "I've had a long-standing relationship of trust with Shu Uemura, and this collaboration has been a happy experience. They've offered various suggestions, and I've been able to reach a level I couldn't have reached on my own." She also mentioned that this was the first time she's shot four visuals specifically for the theme, and recalled how enjoyable the shoot was, using her own personal belongings in her own home. "I sincerely pursue items that I truly want, that I'd be willing to spend my own money on," Ninagawa said. "I wanted to create products that make people happy to own them and make them feel excited every time they see them." She actively participates in product development, and the swirl pattern on the "Eyeshadow Spiral Duo" (two varieties, ¥3,800 each) was her suggestion. Her favorite product is the "Ultime8 Sublime Beauty Cleansing Oil" (450ml/¥11,500), which she uses daily. Ninagawa is also known as a photographer who brings out new charms in her subjects. "Instead of being too attached to a particular makeup style, I encourage you to incorporate small adventures into your daily life. Adults, in particular, tend to repeat the same makeup routine over and over, so try something new," she said, concluding with a message of encouragement for women. Staff members, dressed in accordance with the "red and black" dress code, welcomed attendees to the event. There was also a false eyelash application service and a gift of "nail stickers" (two varieties, ¥1,500 each) for LINE friends. Female DJs such as model ELLI-ROSE, also known as Van Cliffe, and PELI also appeared on the dance floor, and the excitement continued until around 1am the next morning.
"mika for shu in Beauty Wonderland" is scheduled to be released in limited quantities on March 21st. The lineup includes 26 varieties across 7 items, including cleansing oil (4 types, 450ml/7,500 to 11,500 yen), UV under-base mousse (4 types, 3,800 to 4,000 yen), and the newly released Tint in Gelato (lip color and cheek color, 12 colors, 2,800 yen each).
*All prices are excluding tax.
