The online shop "Mimizuku Confectionery Shop," which is open for only three hours from 9 p.m., will open a real store at Isetan Shinjuku for a limited time.

Event Date:2021.04.07-04.20
Apr 1, 2021
Mimizuku Confectionery, an online shop operated by Western confectionery manufacturer Morozoff Co., Ltd., will open a physical store at the Isetan Shinjuku store for a limited time. Mimizuku Confectionery offers limited-edition sweets that are usually only available for three hours starting at 9 p.m. Targeting women of a generation busy with work and housework, the store aims to raise awareness of the brand and reach new customers.

Campaign period: Wednesday, April 7, 2021 - Tuesday, April 20, 2021
Location: Isetan Shinjuku Main Building, B1F, Western Confectionery Section, Trendy Sweets

About Mimizuku Confectionery
This online shop offers limited-edition sweets carefully crafted with the finest ingredients for those who work hard every day, as well as tips for enriching your time.
Mimizuku Confectionery Shop: https://shop.morozoff.co.jp/contents/mimizuku


1. Selling limited-quantity "special sweets"
We sell sweets made with carefully selected ingredients and using special methods, which can only be made in limited quantities.

2. Limited sale "for three hours from 9pm" every day
Sales are limited to the hours from 9pm to midnight every day, giving you time to relax.

3. Publishing a "mini column" filled with tips for making the most of your personal time
We deliver lifestyle suggestions and the stories behind the creation of our limited-edition sweets.


~ Product lineup ~


Reve de Chocolat
A special three-layered chocolate made with rare "Opus Milk" chocolate.


10 pieces: 3,240 yen (excluding tax: 3,000 yen)
5 pieces: 1,620 yen (excluding tax: 1,500 yen)



A luxurious chocolate treat made with three layers of sable, caramelized chocolate, and gianduja cream, wrapped in Opus Milk chocolate with a rich milk flavor.

Vin du Chocolat
Aromatic chocolate that will refresh you with its taste and aroma.


Pack of 10: 3,240 yen (excluding tax: 3,000 yen)
Pack of 5: 1,620 yen (excluding tax: 1,500 yen)



This assortment includes two types of cheesecakes: "Noix," which combines chocolate with hazelnut paste and Opus milk chocolate with vanilla langue de chat cookies, and "Fruits," which is a sandwich of 70% Costa Rican chocolate blended with raspberries and orange flower water.


Rêves de Fromage

Whenever you like, as much as you like. A cheesecake with a rich flavor and umami taste.


<NEW>Gruyère A.O.P. (Image on the left)
Brie de Meaux A.O.C. (Image on the right)
¥2,160 each (base price: ¥2,000)



Gruyère A.O.P., also known as the "Queen of Cheeses," boasts a creamy, rich flavor, while Brie de Meaux A.O.C. offers an exquisite combination of rich cheese flavor and the sweetness of white figs. Both are cut to a thickness of approximately 7mm, giving you the feeling of eating cheese.



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