
With the arrival of a new season, our sense of beauty grows. As summer approaches, UV protection is surely on everyone's mind. Check out this year's must-have UV care items.
The summer beauty catalog "SUMMER BEAUTY TRIBE," published by the cosmetics floor on the first floor of the Isetan Shinjuku Main Building, lists the UV care items available at the store, divided into four categories: "colorless" products for everyday use, "color bases" that brighten skin tone, foundations with "skincare benefits," and "partial care" for body and lips.
In a four-part series, FASHION HEADLINE will introduce three particularly interesting products for each purpose. The second installment focuses on color bases that enhance skin tone.
[ Section 2. Color Base UV ]
Tinted UV bases provide natural coverage, support color development, and even out uneven skin tone. Applying it also has the effect of improving tone and transparency.
■MAKE UP FOR EVER
Launched this spring, "UV Prime SPF30" (30ml 4,900 yen SPF30・PA+++) is a color base that protects skin from UV rays, keeps it moisturized for hours, and also helps to even out skin tone. The subtle pink color control tones up dull yellow skin and gives it a healthy glow. The milky texture blends well with the skin, making it comfortable to use.
■CLARINS
The pink-toned "UV-Plus Multi-Day Screen (Pink)" (30ml 5,500 yen SPF50・PA++++) gives you bright, radiant skin. Thanks to its smooth texture, the finish is so natural you won't even notice it's there. It doesn't leave a sticky feeling and is recommended for use on the neck, décolleté and body.
■GIVENCHY
The newly released "DW10 UV Shield G" (30ml 5,500 yen SPF50・PA++++) is a waterproof UV base emulsion that can be used as the final step in your skincare routine. The lavender hue corrects yellow tones in the skin and prevents it from appearing white. Its high moisturizing effect makes it great for use all year round.





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